Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
Name | Channel | Objective | Difficulty | Cost | |
---|---|---|---|---|---|
Use analytics to track performance and refine strategy | Content |
Customer Acquisition
Customer Satisfaction
Engagement
Enhance Brand Reputation
Lead Generation
Retention
Sales
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
Use analytics to track support performance and identify areas for improvement | Content |
Customer Satisfaction
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
Use app gamification to increase user engagement | Mobile |
Customer Satisfaction
Engagement
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
Use attention-grabbing subject lines to increase open rates |
Engagement
Reach
Traffic
|
Intermediate | Medium | View | |
Use audience insights to refine targeting strategies | Social Media |
Customer Acquisition
Engagement
Lead Generation
Reach
Sales
Traffic
|
Intermediate | Medium | View |
Use audio and display ads for multi-sensory engagement | Display Advertising |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
Use billboards to complement other outdoor advertising | Outdoor Advertising |
Brand Awareness
Enhance Brand Reputation
Reach
Traffic
|
Intermediate | Medium | View |
Use bold, simple designs for high visibility | Outdoor Advertising |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Traffic
|
Intermediate | Medium | View |
Use both partners' distribution networks to maximise reach | Affiliates |
Brand Awareness
Reach
Sales
Traffic
|
Intermediate | Medium | View |
Use branded giveaways to increase brand visibility | Events |
Brand Awareness
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
Use branded hashtags to facilitate user content discovery and engagement | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
Use branded materials and giveaways to enhance engagement | Events |
Brand Awareness
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Use branded materials to enhance sampling experience | In-Store |
Brand Awareness
Customer Satisfaction
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Use branded merchandise or giveaways to enhance the activation experience | Events |
Brand Awareness
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Use brochures at events, trade shows, and in-store displays | Events |
Brand Awareness
Customer Acquisition
Engagement
Enhance Brand Reputation
Lead Generation
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Use bundling strategies to encourage customers to try new products | In-Store |
Customer Acquisition
Engagement
Retention
Sales
|
Intermediate | Medium | View |