Marketing Tactics

The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.

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Name	Channel	Objective	Difficulty	Cost
Use cable TV to complement digital marketing efforts	Television	Brand Awareness Enhance Brand Reputation Reach Sales Trust and Loyalty	Intermediate	Medium	View
Use call-to-action messages to drive immediate response	Email	Customer Acquisition Engagement Lead Generation Sales Traffic	Intermediate	Medium	View
Use captivating thumbnails to increase click-through rates	Social Media	Engagement Traffic Views	Intermediate	Medium	View
Use catalogues for direct mail campaigns to target specific audiences	Direct Mail	Brand Awareness Customer Acquisition Lead Generation Reach Sales Trust and Loyalty	Intermediate	Medium	View
Use celebrity endorsements to build credibility	PR	Brand Awareness Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Use celebrity endorsements to increase ad effectiveness	Television	Brand Awareness Enhance Brand Reputation Reach Sales Trust and Loyalty	Intermediate	Medium	View
Use certifications (e.g., Fair Trade, Organic) to build credibility	PR	Brand Awareness Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Use channel analytics to understand audience behaviour and preferences	Social Media	Customer Satisfaction Engagement Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Use chatbots on your website to recommend content based on user behaviour	Content	Customer Satisfaction Engagement Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Use clear and compelling calls to action in each email	Email	Customer Acquisition Engagement Lead Generation Sales Traffic	Intermediate	Medium	View
Use clear, concise language with a strong focus on the action	Email	Customer Acquisition Engagement Lead Generation Sales Traffic	Intermediate	Medium	View
Use clear, concise messaging to convey your brand message	Content	Brand Awareness Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Use clear, concise messaging with a strong call to action	Email	Customer Acquisition Engagement Lead Generation Sales Traffic	Intermediate	Medium	View
Use community events to build relationships and trust	Events	Brand Awareness Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Use community relations to support broader corporate social responsibility (CSR) goals	Community	Brand Awareness Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Use conference sponsorships to increase visibility	Events	Brand Awareness Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View

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