Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
Name | Channel | Objective | Difficulty | Cost | |
---|---|---|---|---|---|
Use contextual targeting to display banners on relevant content | Display Advertising |
Brand Awareness
Engagement
Reach
Traffic
|
Intermediate | Medium | View |
Use creative transitions and effects to make videos more engaging | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Views
|
Intermediate | Medium | View |
Use cross-channel promotions to drive conversions and engagement | Social Media |
Customer Acquisition
Engagement
Retention
Sales
Traffic
|
Intermediate | Medium | View |
Use customer data to create personalised marketing campaigns |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View | |
Use customer data to identify and address common churn reasons |
Customer Satisfaction
Retention
Trust and Loyalty
|
Intermediate | Medium | View | |
Use customer data to predict and prevent churn through targeted offers |
Customer Satisfaction
Engagement
Retention
Trust and Loyalty
|
Intermediate | Medium | View | |
Use customer feedback software tools (e.g., Medallia, Qualtrics) for analysis | Community |
Customer Satisfaction
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
Use customer feedback to identify potential product extensions | Community |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
Use customer feedback to identify retention pain points and address them | Community |
Customer Satisfaction
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
Use customer journey mapping to identify pain points and opportunities | Content |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
Use customer purchase history to identify upsell and cross-sell opportunities |
Customer Acquisition
Customer Satisfaction
Engagement
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View | |
Use customer segmentation to target specific customer groups |
Customer Acquisition
Engagement
Lead Generation
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View | |
Use customer testimonials and case studies across different formats | Content |
Brand Awareness
Customer Acquisition
Customer Satisfaction
Engagement
Enhance Brand Reputation
Lead Generation
Trust and Loyalty
|
Intermediate | Medium | View |
Use customer testimonials and case studies that emphasise product strengths | Content |
Customer Satisfaction
Enhance Brand Reputation
Lead Generation
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Use customer testimonials and case studies to justify pricing | Content |
Customer Acquisition
Enhance Brand Reputation
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Use customer testimonials to demonstrate improvements and build trust | Content |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |