Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
Name | Channel | Objective | Difficulty | Cost | |
---|---|---|---|---|---|
Use customer testimonials to encourage word-of-mouth referrals | Social Media |
Brand Awareness
Customer Acquisition
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Use data analytics to personalise experiences across channels |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View | |
Use data to optimise ad spend and improve ROI | Display Advertising |
Customer Acquisition
Engagement
Reach
Retention
Sales
Traffic
|
Intermediate | Medium | View |
Use data visualisation tools to present insights clearly to stakeholders | Content |
Brand Awareness
Customer Satisfaction
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Use data visualisation tools to present insights to stakeholders | Content |
Brand Awareness
Customer Satisfaction
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Use data-driven insights to create content that addresses common pain points | Content |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Use data-driven insights to guide strategic decision-making | Content |
Customer Acquisition
Customer Satisfaction
Engagement
Enhance Brand Reputation
Lead Generation
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Use data-driven insights to optimise ad placement | Display Advertising |
Brand Awareness
Engagement
Lead Generation
Reach
Sales
Traffic
|
Intermediate | Medium | View |
Use data-driven insights to tailor messaging for each channel |
Brand Awareness
Customer Acquisition
Engagement
Enhance Brand Reputation
Lead Generation
Reach
Retention
Sales
Traffic
Trust and Loyalty
|
Intermediate | Medium | View | |
Use dayparting to reach specific audiences at optimal times | Display Advertising |
Brand Awareness
Engagement
Reach
Sales
Traffic
|
Intermediate | Medium | View |
Use discount codes in abandoned cart emails to recover lost sales |
Customer Acquisition
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View | |
Use eBay’s Best Offer feature to engage with potential buyers | Marketplaces |
Customer Satisfaction
Engagement
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Use email campaigns to introduce and promote new partnership rewards |
Brand Awareness
Customer Acquisition
Engagement
Enhance Brand Reputation
Lead Generation
Retention
Trust and Loyalty
|
Intermediate | Medium | View | |
Use email marketing and social media to promote events |
Brand Awareness
Engagement
Lead Generation
Reach
Sales
Traffic
|
Intermediate | Medium | View | |
Use email marketing for personalised follow-ups and exclusive offers |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Lead Generation
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View | |
Use email marketing to create a drip campaign leading up to the launch |
Brand Awareness
Engagement
Lead Generation
Product Launch
Reach
Sales
Trust and Loyalty
|
Intermediate | Medium | View |