Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
| Name | Channel | Objective | Difficulty | Cost | |
|---|---|---|---|---|---|
| Use email marketing to educate customers on how to reach the next tier |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View | |
| Use email marketing to promote the referral programme |
Customer Acquisition
Engagement
Lead Generation
Retention
Trust and Loyalty
|
Intermediate | Medium | View | |
| Use emotional triggers (humour, nostalgia) to enhance shareability | Social Media |
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
Views
|
Intermediate | Medium | View |
| Use engaging headlines to encourage clicks and opens |
Brand Awareness
Engagement
Lead Generation
Sales
Traffic
|
Intermediate | Medium | View | |
| Use engaging visuals and interactive elements during webinars | Events |
Engagement
Enhance Brand Reputation
Lead Generation
Trust and Loyalty
|
Intermediate | Medium | View |
| Use event-specific hashtags to encourage social media sharing | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
| Use eye-catching designs for ads on buses, trains, and taxis | Outdoor Advertising |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Traffic
|
Intermediate | Medium | View |
| Use flash sales or limited-time offers to create urgency |
Customer Acquisition
Engagement
Retention
Sales
Traffic
|
Intermediate | Medium | View | |
| Use flyers for local promotions or announcements | Direct Mail |
Brand Awareness
Customer Acquisition
Engagement
Lead Generation
Reach
Sales
Traffic
|
Intermediate | Medium | View |
| Use flyers to build community awareness and engagement | Direct Mail |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
| Use gamification to make point accumulation more engaging and interactive | Mobile |
Customer Satisfaction
Engagement
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
| Use geo-targeting to reach specific locations | Mobile |
Brand Awareness
Customer Acquisition
Engagement
Lead Generation
Reach
Sales
Traffic
|
Intermediate | Medium | View |
| Use heatmaps and analytics to understand user engagement and make adjustments | Content |
Customer Satisfaction
Engagement
Retention
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
| Use high-quality images and detailed descriptions | Content |
Brand Awareness
Customer Satisfaction
Engagement
Enhance Brand Reputation
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
| Use high-quality images and videos to attract buyers | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Sales
Trust and Loyalty
Views
|
Intermediate | Medium | View |
| Use high-quality images and videos to showcase products | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Sales
Trust and Loyalty
Views
|
Intermediate | Medium | View |