Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
Name | Channel | Objective | Difficulty | Cost | |
---|---|---|---|---|---|
Use high-quality visuals and compelling copy in magazine ads | Print Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Use humour and relatable content to engage audiences and increase shareability | Social Media |
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
Views
|
Intermediate | Medium | View |
Use in-app messaging for personalised communication | Mobile |
Customer Satisfaction
Engagement
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
Use in-store signage to guide customers to promotions | In-Store |
Customer Acquisition
Engagement
Sales
Traffic
|
Intermediate | Medium | View |
Use inbound calls to upsell or cross-sell products | Telemarketing |
Customer Satisfaction
Engagement
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Use inbound telemarketing to gather customer feedback | Telemarketing |
Customer Satisfaction
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Use industry insights to refine product development and marketing strategies | Content |
Brand Awareness
Customer Satisfaction
Enhance Brand Reputation
Product Launch
Trust and Loyalty
|
Intermediate | Medium | View |
Use influencer events to build stronger relationships and loyalty | Events |
Engagement
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
Use influencer marketing to promote the co-branded product or service | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Use infographics to simplify complex processes and increase shareability | Content |
Engagement
Enhance Brand Reputation
Reach
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
Use integrated marketing campaigns to promote consistency | Content |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
Use interactive elements (polls, Q&A) during the event to increase engagement | Events |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Use interactive elements to engage customers | Social Media |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Use interactive installations or events to create memorable brand experiences | Events |
Brand Awareness
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Use internal and external linking to improve SEO | Search Engines |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
Use internal linking to improve site navigation and SEO | Search Engines |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |