Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
Name | Channel | Objective | Difficulty | Cost | |
---|---|---|---|---|---|
Use internet radio ads to drive traffic to digital platforms | Radio |
Brand Awareness
Engagement
Reach
Traffic
|
Intermediate | Medium | View |
Use internet radio for geo-targeted ad campaigns | Radio |
Brand Awareness
Engagement
Reach
Sales
Traffic
|
Intermediate | Medium | View |
Use interstitial ads at natural breaks for better visibility | Display Advertising |
Brand Awareness
Engagement
Reach
Sales
Traffic
Views
|
Intermediate | Medium | View |
Use joint marketing efforts to reach new customer segments | Community |
Brand Awareness
Customer Acquisition
Lead Generation
Reach
|
Intermediate | Medium | View |
Use joint press releases to announce partnerships and gain media coverage | PR |
Brand Awareness
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
Use lead generation ads to capture user information directly | Social Media |
Customer Acquisition
Lead Generation
Sales
|
Intermediate | Medium | View |
Use lead magnets (discounts, free trials) to capture email addresses |
Customer Acquisition
Engagement
Lead Generation
Trust and Loyalty
|
Intermediate | Medium | View | |
Use local SEO strategies, such as Google My Business optimisation | Search Engines |
Brand Awareness
Customer Acquisition
Engagement
Lead Generation
Reach
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
Use local TV ads to drive traffic to nearby stores or events | Television |
Brand Awareness
Reach
Sales
Traffic
|
Intermediate | Medium | View |
Use local radio stations to target specific demographics | Radio |
Brand Awareness
Engagement
Reach
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Use local talent or influencers for ad campaigns | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
Use magazines to complement other marketing channels | Print Media |
Brand Awareness
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
Use market research to identify emerging opportunities and threats | Content |
Brand Awareness
Customer Acquisition
Enhance Brand Reputation
Lead Generation
Product Launch
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Use media pitches to secure coverage in relevant outlets | PR |
Brand Awareness
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
Use media relations to manage crises and protect brand reputation | PR |
Brand Awareness
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Use meme generators and tools to quickly create and distribute content | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Views
|
Intermediate | Medium | View |