Use joint press releases to announce partnerships and gain media coverage
PR
Announcing partnerships through joint press releases can help your brand get noticed and build trust. It’s generally free and effective, but may require coordination and media contacts to maximize impact.
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| PR | Public Relations (PR) focuses on building and maintaining a positive … |
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Quick Facts
Channel
PR
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Pros
- Increases brand visibility by announcing partnerships and achievements to a wide audience.
- Builds trust and credibility by associating your brand with reputable partners.
- Cost-effective as it often requires minimal investment compared to other marketing tactics.
- Enhances media coverage chances, especially if the partnership is newsworthy or notable.
- Strengthens relationships with partners, showing mutual support and collaboration.
- Drives website traffic if the press release includes links back to your site.
- Facilitates social media buzz as media outlets and audiences share the news.
Cons
- Requires media contacts to maximize the reach and impact of the press release.
- Dependent on the partner’s reputation, meaning any negative press about them can affect you.
- Not always guaranteed to get picked up by major media outlets.
- Time-consuming to coordinate and align messaging between partners.
- Limited control over how the media presents the announcement.
- Risk of over-saturation if used too frequently, making press releases seem less newsworthy.
- Uncertain ROI as it’s hard to measure the direct impact on sales or conversions.