Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
Name | Channel | Objective | Difficulty | Cost | |
---|---|---|---|---|---|
Use postcards for customer appreciation or loyalty campaigns | Direct Mail |
Customer Satisfaction
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
Use predictive analytics to forecast trends and customer behaviour | Content |
Customer Acquisition
Customer Satisfaction
Engagement
Lead Generation
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Use predictive models to identify high-value prospects for targeted marketing |
Customer Acquisition
Lead Generation
Retention
Sales
|
Intermediate | Medium | View | |
Use press releases for brand positioning and awareness | PR |
Brand Awareness
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Use press releases to announce new products or initiatives | PR |
Brand Awareness
Enhance Brand Reputation
Product Launch
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
Use press releases to build relationships with journalists and media | PR |
Brand Awareness
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Use product demonstrations to engage visitors | Events |
Engagement
Enhance Brand Reputation
Lead Generation
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Use product demonstrations to showcase features and benefits | Events |
Brand Awareness
Customer Acquisition
Engagement
Enhance Brand Reputation
Lead Generation
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Use programmatic display advertising to target relevant audiences | Display Advertising |
Brand Awareness
Customer Acquisition
Engagement
Lead Generation
Reach
Sales
Traffic
|
Intermediate | Medium | View |
Use promotions strategically to attract price-sensitive customers |
Customer Acquisition
Retention
Sales
|
Intermediate | Medium | View | |
Use psychological pricing tactics (e.g., charm pricing) to influence perceptions | In-Store |
Customer Acquisition
Engagement
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Use push notifications to engage users and drive retention | Mobile |
Customer Satisfaction
Engagement
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
Use radio ads to complement digital marketing efforts | Radio |
Brand Awareness
Enhance Brand Reputation
Reach
Sales
Traffic
|
Intermediate | Medium | View |
Use relevant hashtags to increase content visibility | Social Media |
Brand Awareness
Engagement
Reach
Traffic
Views
|
Intermediate | Medium | View |
Use relevant hashtags to reach a broader audience | Social Media |
Brand Awareness
Engagement
Reach
Traffic
Views
|
Intermediate | Medium | View |
Use relevant keywords in product titles and descriptions | Search Engines |
Brand Awareness
Customer Acquisition
Engagement
Sales
Traffic
|
Intermediate | Medium | View |