Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
Name | Channel | Objective | Difficulty | Cost | |
---|---|---|---|---|---|
Use responsive display ads for automatic resizing across platforms | Display Advertising |
Brand Awareness
Engagement
Reach
Sales
Traffic
|
Intermediate | Medium | View |
Use retargeting ads to capture potential leads who have visited the site | Display Advertising |
Customer Acquisition
Engagement
Lead Generation
Sales
Traffic
|
Intermediate | Medium | View |
Use retargeting ads to convert website visitors into customers | Display Advertising |
Customer Acquisition
Retention
Sales
Traffic
|
Intermediate | Medium | View |
Use retargeting ads to engage customers across channels | Display Advertising |
Engagement
Retention
Sales
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
Use retargeting ads to promote upsell opportunities to existing customers | Display Advertising |
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Use retargeting ads to re-engage previous buyers with personalised offers | Display Advertising |
Engagement
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Use retargeting ads to re-engage users who drop off at various stages | Display Advertising |
Engagement
Retention
Sales
Traffic
|
Intermediate | Medium | View |
Use retargeting banners to engage users who have visited your site | Display Advertising |
Engagement
Retention
Sales
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
Use retargeting campaigns to re-engage users who have previously visited the site | Display Advertising |
Engagement
Retention
Sales
Traffic
|
Intermediate | Medium | View |
Use retargeting strategies to re-engage potential customers | Display Advertising |
Customer Acquisition
Engagement
Retention
Sales
Traffic
|
Intermediate | Medium | View |
Use retargeting to re-engage customers across different channels | Display Advertising |
Engagement
Retention
Sales
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
Use retargeting to re-engage customers during key seasonal periods | Display Advertising |
Engagement
Retention
Sales
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
Use rich media (images, videos) in notifications to increase engagement | Mobile |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
Use samples to cross-promote complementary products | In-Store |
Brand Awareness
Customer Acquisition
Engagement
Enhance Brand Reputation
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Use sampling events to gather customer feedback | Events |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Use satellite radio to complement broader media strategies | Radio |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
|
Intermediate | Medium | View |