Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
| Name | Channel | Objective | Difficulty | Cost | |
|---|---|---|---|---|---|
| Utilise social proof and testimonials to attract new customers | Social Media |
Customer Acquisition
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
| Utilise storytelling to convey the unique value proposition | Content |
Brand Awareness
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
| Utilise structured data markup to enhance search engine visibility | Search Engines |
Brand Awareness
Enhance Brand Reputation
Reach
Traffic
|
Intermediate | Medium | View |
| Utilise testimonials and case studies to build trust and credibility | Content |
Customer Acquisition
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
| Utilise video ads to engage users and convey messages effectively | Display Advertising |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Views
|
Intermediate | Medium | View |
| Utilise workshops as a networking opportunity for attendees | Events |
Brand Awareness
Customer Acquisition
Engagement
Enhance Brand Reputation
Lead Generation
Trust and Loyalty
|
Intermediate | Medium | View |
| Write high-quality, SEO-optimised blog posts | Content |
Brand Awareness
Engagement
Enhance Brand Reputation
Lead Generation
Reach
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
| X Carousel Ads | Social Media |
App Installs
Brand Awareness
Engagement
Lead Generation
Reach
Sales
Traffic
Views
|
Intermediate | Medium | View |
| X Conversation Ads | Social Media |
Customer Acquisition
Engagement
Lead Generation
Sales
Traffic
|
Intermediate | Medium | View |
| X Follower Ads | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
| X Image Ads | Display Advertising |
Brand Awareness
Engagement
Reach
Sales
Traffic
|
Intermediate | Medium | View |
| X Moment Ads | Display Advertising |
Brand Awareness
Engagement
Reach
Traffic
Views
|
Intermediate | Medium | View |
| X Promoted Accounts | Social Media |
Brand Awareness
Customer Acquisition
Engagement
Enhance Brand Reputation
Lead Generation
Reach
Traffic
|
Intermediate | Medium | View |
| X Promoted Trends | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Traffic
Views
|
Intermediate | Medium | View |
| X Promoted Tweets | Social Media |
Brand Awareness
Engagement
Reach
Traffic
Views
|
Intermediate | Medium | View |
| X Text Ads | Search Engines |
Brand Awareness
Customer Acquisition
Engagement
Lead Generation
Reach
Sales
Traffic
|
Intermediate | Medium | View |