Marketing Tactics

The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.

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Name	Channel	Objective	Difficulty	Cost
Utilise local influencers to build trust in new markets	Social Media	Brand Awareness Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Utilise long-tail keywords to capture niche search traffic	Search Engines	Customer Acquisition Lead Generation Sales Traffic	Intermediate	Medium	View
Utilise machine learning models to optimise marketing strategies	Content	Customer Acquisition Customer Satisfaction Engagement Enhance Brand Reputation Lead Generation Retention Sales Traffic Trust and Loyalty	Intermediate	Medium	View
Utilise marketing automation to streamline lead nurturing processes	Email	Customer Acquisition Lead Generation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Utilise micro-influencers for product launches or seasonal campaigns	Social Media	Brand Awareness Engagement Enhance Brand Reputation Product Launch Reach Sales Trust and Loyalty	Intermediate	Medium	View
Utilise paid social ads for targeted reach and engagement	Social Media	Brand Awareness Engagement Lead Generation Reach Sales Traffic	Intermediate	Medium	View
Utilise popular music tracks and sounds to increase visibility	Social Media	Brand Awareness Engagement Reach Views	Intermediate	Medium	View
Utilise predictive analytics to forecast customer needs and preferences	Email	Customer Satisfaction Engagement Retention Sales Trust and Loyalty	Intermediate	Medium	View
Utilise press releases and media outreach to announce new positioning	PR	Brand Awareness Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Utilise programmatic advertising for efficient targeting	Display Advertising	Brand Awareness Customer Acquisition Engagement Lead Generation Reach Sales Traffic	Intermediate	Medium	View
Utilise push notifications for cart abandonment recovery	Mobile	Customer Acquisition Engagement Retention Sales	Intermediate	Medium	View
Utilise remarketing to target past website visitors	Display Advertising	Customer Acquisition Engagement Lead Generation Retention Sales Traffic	Intermediate	Medium	View
Utilise responsive designs to adapt to different screen sizes	Mobile	Customer Satisfaction Engagement Enhance Brand Reputation Reach Retention Traffic Trust and Loyalty	Intermediate	Medium	View
Utilise schema markup to improve search visibility	Search Engines	Brand Awareness Enhance Brand Reputation Reach Traffic Trust and Loyalty	Intermediate	Medium	View
Utilise social media ads with lead generation forms	Social Media	Customer Acquisition Engagement Lead Generation Reach Traffic	Intermediate	Medium	View
Utilise social media platforms for organic and paid content promotion	Social Media	Brand Awareness Engagement Lead Generation Reach Sales Traffic Views	Intermediate	Medium	View

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