Marketing Tactics

The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.

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Name	Channel	Objective	Difficulty	Cost
Utilise Walmart’s SEO tools to improve organic visibility	Search Engines	Brand Awareness Traffic Trust and Loyalty	Intermediate	Medium	View
Utilise a CRM system to track and nurture leads through the funnel	Email	Customer Acquisition Lead Generation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Utilise audience segmentation for more targeted ads	Display Advertising	Brand Awareness Customer Acquisition Engagement Lead Generation Reach Sales Traffic	Intermediate	Medium	View
Utilise customer segmentation to tailor upsell and cross-sell messages	Email	Customer Acquisition Engagement Retention Sales Trust and Loyalty	Intermediate	Medium	View
Utilise customer testimonials to build trust	Content	Customer Satisfaction Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Utilise data-driven insights to target ads effectively	Display Advertising	Brand Awareness Customer Acquisition Engagement Lead Generation Reach Sales Traffic	Intermediate	Medium	View
Utilise digital sampling programmes to reach a wider audience	Content	Brand Awareness Customer Acquisition Engagement Reach Sales	Intermediate	Medium	View
Utilise eBay’s Markdown Manager for sales and promotions	Marketplaces	Customer Acquisition Engagement Retention Sales Traffic	Intermediate	Medium	View
Utilise email automation for timely follow-ups	Email	Customer Acquisition Customer Satisfaction Engagement Lead Generation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Utilise email templates that are mobile-responsive	Email	Customer Satisfaction Engagement Enhance Brand Reputation Reach Retention Trust and Loyalty	Intermediate	Medium	View
Utilise existing brand equity to introduce new products or services	PR	Brand Awareness Enhance Brand Reputation Product Launch Trust and Loyalty	Intermediate	Medium	View
Utilise heavy advertising on high-traffic platforms to boost brand presence	Display Advertising	Brand Awareness Enhance Brand Reputation Reach Traffic Views	Intermediate	Medium	View
Utilise historical data to forecast demand and adjust inventory accordingly	Marketplaces	Customer Satisfaction Retention Sales Trust and Loyalty	Intermediate	Medium	View
Utilise influencer marketing to promote new product lines	Social Media	Brand Awareness Engagement Enhance Brand Reputation Product Launch Reach Sales Trust and Loyalty	Intermediate	Medium	View
Utilise influencer partnerships to promote the event	Social Media	Brand Awareness Engagement Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Utilise internal linking to improve site structure and navigation	Content	Customer Satisfaction Engagement Traffic Trust and Loyalty	Intermediate	Medium	View

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