Marketing Tactics

The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.

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Name	Channel	Objective	Difficulty	Cost
Utilise Bing Webmaster Tools to monitor and enhance website performance	Search Engines	Customer Satisfaction Engagement Enhance Brand Reputation Traffic Trust and Loyalty	Intermediate	Medium	View
Utilise Etsy’s social media integration to drive traffic	Social Media	Brand Awareness Engagement Sales Traffic	Intermediate	Medium	View
Utilise Facebook Groups to build a community around your brand	Social Media	Brand Awareness Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Utilise Instagram Analytics to refine content strategy	Social Media	Engagement Enhance Brand Reputation Reach Retention Trust and Loyalty	Intermediate	Medium	View
Utilise Instagram Stories and Highlights for additional engagement	Social Media	Brand Awareness Engagement Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Utilise LinkedIn Groups to engage with industry peers	Social Media	Brand Awareness Engagement Enhance Brand Reputation Lead Generation Trust and Loyalty	Intermediate	Medium	View
Utilise LinkedIn and other B2B platforms for targeted advertising	Social Media	Brand Awareness Customer Acquisition Engagement Lead Generation Reach Sales Traffic	Intermediate	Medium	View
Utilise PR efforts to gain media coverage for the launch	PR	Brand Awareness Enhance Brand Reputation Product Launch Reach Trust and Loyalty	Intermediate	Medium	View
Utilise PR to manage public perception and gain media coverage	PR	Brand Awareness Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Utilise Pinterest Analytics to track performance	Social Media	Brand Awareness Customer Acquisition Engagement Reach Retention Sales Traffic	Intermediate	Medium	View
Utilise Pinterest Boards to organise content thematically	Social Media	Brand Awareness Engagement Enhance Brand Reputation Traffic Trust and Loyalty	Intermediate	Medium	View
Utilise SEO best practices to ensure content ranks well in search engines	Search Engines	Brand Awareness Customer Acquisition Engagement Lead Generation Reach Traffic Trust and Loyalty Views	Intermediate	Medium	View
Utilise Snap Originals to showcase unique brand stories	Social Media	Brand Awareness Engagement Enhance Brand Reputation Reach Trust and Loyalty Views	Intermediate	Medium	View
Utilise Twitter Moments to curate content around specific themes	Social Media	Brand Awareness Engagement Enhance Brand Reputation Reach Trust and Loyalty Views	Intermediate	Medium	View
Utilise Twitter Polls to engage followers and gather insights	Social Media	Customer Satisfaction Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Utilise Vimeo Analytics to track performance	Content	Engagement Reach Retention Traffic Views	Intermediate	Medium	View

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