Collaborate with industry experts for co-hosted webinars
Events
Partnering with industry experts for webinars is an excellent way to boost your credibility while gaining valuable insights from leaders in the field. It is free and ideal for businesses targeting professionals but requires time and proper planning.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Adobe Connect | Adobe Connect is a powerful tool for hosting virtual meetings, webina… |
Enterprise
from $149.99/mo
|
Moderate
|
| Airmeet | Airmeet is a versatile platform designed to host immersive virtual ev… |
Paid Only
|
Moderate
|
| Bizzabo | Bizzabo is a leading event management platform designed to enhance br… |
Paid Only
|
Moderate
|
| Demio | Demio is a leading webinar platform designed to enhance engagement an… |
Paid Only
|
Moderate
|
| GoToWebinar | GoToWebinar is a robust web conferencing tool designed to enhance vir… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
| Training Course | The Training Course is an educational program aimed at enhancing prof… |
Sectors
| Name | Description |
|---|---|
| Non-Profit | The Non-Profit sector encompasses organizations focused on addressing… |
| Professional Services | The Professional Services sector encompasses a diverse range of indus… |
Strategy
| Name | Description |
|---|---|
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Educational Marketing Strategies | Teaching customers about your products through informative content ca… |
| Influencer Marketing Strategies | Partnering with influencers helps you reach their followers, boosting… |
| Partnership Marketing Strategies | Collaborating with other businesses can boost your reach and credibil… |
| Thought Leadership Strategies | Sharing expert insights and innovative ideas builds your reputation a… |
Sub-strategy
| Name | Description |
|---|---|
| Content Creation Strategy | Creating a content creation strategy means planning and producing val… |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Webinar and Online Course Strategy | Creating educational webinars and online courses to engage and educat… |
| Workshops and Seminars Strategy | Hosting interactive workshops and seminars to educate and engage your… |
| Influencer Event Strategy | Hosting events where influencers experience and promote your brand in… |
Technologies
| Name | Description |
|---|---|
| Event Management & Webinars |
Channel
| Name | Description |
|---|---|
| Events | Events are powerful for connecting and engaging with audiences in rea… |
Sub-channel
| Name | Description |
|---|---|
| Community Relations | Community Relations is all about building strong relationships with t… |
| Podcasts | Podcasts have become a popular way to reach niche audiences with enga… |
| Webinars | Webinars are online seminars that offer a cost-effective way to reach… |
| YouTube | YouTube is an online platform where you can upload and view videos on… |
| Conferences | Conferences are a great way to network and learn industry trends in p… |
Quick Facts
Channel
Events
Advertising Type
Social
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
Pros
- Increased credibility as attendees perceive you as authoritative by association with industry experts.
- Access to valuable insights that can enrich your content and provide added value to your audience.
- Higher engagement levels as industry experts often attract more participants interested in the topic.
- Networking opportunities with industry leaders that can lead to future collaborations and partnerships.
- Cost-effective since co-hosted webinars are usually free, though they require significant time investment.
- Enhanced trust and loyalty among your audience by delivering high-quality, expert-led content.
- Variety of topics can be covered, keeping your content fresh and appealing to different segments.
Cons
- Significant time investment required for planning, coordinating, and promoting the webinar effectively.
- Potential for low turnout if the expert or the topic doesn’t attract enough interest.
- Dependency on the expert’s availability which can delay the scheduling and execution.
- Quality control issues if the expert’s presentation style doesn’t align with your brand’s tone or messaging.
- Technical difficulties can interfere with the webinar experience, distracting from the content.
- Longer ramp time to see the benefits from the webinar, as they might not be immediate.
- Follow-up effort needed to maintain the relationships built and capitalize on leads generated.