Collect attendee contact information for follow-up marketing
Events
Gathering contact details from event attendees allows you to engage them later via emails or social media campaigns. It’s a great way to generate leads, but make sure you respect their privacy.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Typeform | Typeform is an innovative online platform that enables marketing prof… |
Paid Only
from $25.00/mo
|
Moderate
|
| Whova | Whova is an innovative event management platform designed to enhance … |
Paid Only
|
Moderate
|
| Zoom | Zoom is a leading video conferencing platform that facilitates seamle… |
Paid Only
from $149.00/mo
|
Moderate
|
| Zoom Webinars | Zoom Webinars is a dynamic, cloud-based platform designed to host sea… |
Paid Only
from $79.00/mo
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Cause | Cause is an initiative that addresses social, environmental, or econo… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
| Training Course | The Training Course is an educational program aimed at enhancing prof… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
Strategy
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
Sub-strategy
| Name | Description |
|---|---|
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
| Email Marketing Strategy | Sending targeted emails to your audience to promote products, share u… |
| Social Media Strategy | Creating and sharing content on social media platforms to engage with… |
Technologies
| Name | Description |
|---|---|
| Event Management & Webinars |
Channel
| Name | Description |
|---|---|
| Events | Events are powerful for connecting and engaging with audiences in rea… |
Sub-channel
| Name | Description |
|---|---|
| Webinars | Webinars are online seminars that offer a cost-effective way to reach… |
| Conferences | Conferences are a great way to network and learn industry trends in p… |
| Trade Shows | Trade shows are bustling events where companies showcase their produc… |
| Sampling Events | Sampling events are all about giving people a chance to try your prod… |
Quick Facts
Channel
Events
Advertising Type
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Lead Generation: Effective for capturing potential customers’ contact information for further marketing efforts.
- Engagement: Helps in re-engaging attendees post-event through follow-up communications.
- Personalization: Allows for personalized follow-up messages, improving customer experience.
- Brand Recall: Keeps your brand fresh in attendees’ minds after the event.
- Cost-Effective: Generally a low-cost method to gather valuable customer data.
- Versatile: Useful across various industries and event types.
- Direct Feedback: Opportunity to collect direct feedback from attendees for future improvement.
Cons
- Privacy Concerns: Attendees may be wary of sharing their contact information.
- Data Management: Requires effective systems to manage collected data responsibly.
- Legal Compliance: Must adhere to privacy laws and regulations like GDPR.
- Verification Issues: Ensuring the accuracy of collected data can be challenging.
- Time-Consuming: May require additional resources to collect and process data.
- Spamming Risk: Poorly managed follow-up campaigns may be perceived as spam.
- Opt-Outs: Attendees might opt out of communications, reducing the lead pool.