Collect influencer feedback during and after the event for future improvement
Events
Get invaluable insights from influencers during and after your event to pinpoint what worked and what didn’t for future improvements. This strategy ensures a continuous learning loop but may require consistent engagement with influencers.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Delighted | Delighted is a leading customer feedback and experience management to… |
Paid Only
from $224.00/mo
|
Moderate
|
| GetFeedback | GetFeedback is a sophisticated customer feedback platform designed fo… |
Paid Only
|
Moderate
|
| Jotform | Jotform is a versatile online form builder designed to streamline dat… |
Paid Only
from $34.00/mo
|
Moderate
|
| Qualtrics | Qualtrics is a leading experience management platform designed to emp… |
Paid Only
|
Moderate
|
| QuestionPro | QuestionPro is a versatile marketing tool designed to enhance custome… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Small Business Owners | Small Business Owners are a vital demographic characterized by their … |
| Tech Enthusiasts | Tech Enthusiasts are a dynamic demographic known for their passion fo… |
| Urban Dwellers | Urban Dwellers represent a dynamic demographic group characterized by… |
Promotes
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Influencer Marketing Strategies | Partnering with influencers helps you reach their followers, boosting… |
Sub-strategy
| Name | Description |
|---|---|
| Customer Feedback Strategy | Gathering and analyzing customer feedback to improve products, servic… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
| Influencer Event Strategy | Hosting events where influencers experience and promote your brand in… |
Technologies
| Name | Description |
|---|---|
| Analytics & Data Tracking |
Channel
| Name | Description |
|---|---|
| Events | Events are powerful for connecting and engaging with audiences in rea… |
Sub-channel
| Name | Description |
|---|---|
| Community Relations | Community Relations is all about building strong relationships with t… |
| Webinars | Webinars are online seminars that offer a cost-effective way to reach… |
| Conferences | Conferences are a great way to network and learn industry trends in p… |
| Trade Shows | Trade shows are bustling events where companies showcase their produc… |
| Sampling Events | Sampling events are all about giving people a chance to try your prod… |
Quick Facts
Channel
Events
Advertising Type
Social
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Pros
- Real-time insights can be gathered, allowing for immediate adjustments during the event.
- Builds stronger relationships with influencers, making them feel valued and part of the brand’s development.
- Identifies gaps and areas for improvement, which can lead to a better overall event experience.
- Cost-effective as it leverages existing relationships with influencers.
- Enhances audience trust as feedback from trusted influencers is viewed as more authentic.
- Immediate actionable feedback enables quick wins to be implemented for future events.
- Shows commitment to excellence, improving your brand’s reputation in the long run.
Cons
- Time-consuming to gather and analyze feedback from multiple sources.
- Requires ongoing engagement and relationship-building with influencers which can be resource-intensive.
- Possible biased feedback if influencers are not fully transparent.
- Feedback overload can occur, making it difficult to prioritize actions.
- Risk of negative feedback being shared publicly by influencers.
- Dependent on influencer attendance, which may not always be guaranteed.
- May require incentivization to encourage influencers to provide detailed feedback.