Create and promote Events to drive participation
Events
Create and promote events to build excitement and draw participation. Ideal for brand awareness and engagement, yet requires resources and planning. Great for fostering community and trust, but can be time-intensive and costly.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Whova | Whova is an innovative event management platform designed to enhance … |
Paid Only
|
Moderate
|
| Zoom Webinars | Zoom Webinars is a dynamic, cloud-based platform designed to host sea… |
Paid Only
from $79.00/mo
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Environmentalists | Environmentalists are a vital demographic characterized by their dedi… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
| Hobbyists | Hobbyists are a diverse demographic, united by passionate engagement … |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Cause | Cause is an initiative that addresses social, environmental, or econo… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
| Training Course | The Training Course is an educational program aimed at enhancing prof… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Non-Profit | The Non-Profit sector encompasses organizations focused on addressing… |
Strategy
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Webinar and Online Course Strategy | Creating educational webinars and online courses to engage and educat… |
| Workshops and Seminars Strategy | Hosting interactive workshops and seminars to educate and engage your… |
| Brand Activation Strategy | Creating interactive experiences to engage customers and bring your b… |
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
| Influencer Event Strategy | Hosting events where influencers experience and promote your brand in… |
Technologies
| Name | Description |
|---|---|
| Event Management & Webinars |
Channel
| Name | Description |
|---|---|
| Events | Events are powerful for connecting and engaging with audiences in rea… |
Sub-channel
| Name | Description |
|---|---|
| Community Relations | Community Relations is all about building strong relationships with t… |
| Webinars | Webinars are online seminars that offer a cost-effective way to reach… |
| YouTube | YouTube is an online platform where you can upload and view videos on… |
| Conferences | Conferences are a great way to network and learn industry trends in p… |
| Sponsorships | Sponsorships allow brands to reach new audiences by associating with … |
Quick Facts
Channel
Events
Advertising Type
Social
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Free
Paid
Pros
- Interactive: Events offer real-time interaction with your audience, fostering a deeper connection.
- Memorable: Creating an event generates lasting memories, leading to stronger brand recall.
- Direct Feedback: Events provide the opportunity for direct feedback from participants.
- Network Building: They are great for networking, allowing businesses to build strong relationships.
- Trust: Face-to-face interactions increase trust and brand loyalty.
- Buzz: Events can create buzz and attract media attention.
- Targeting: You can target specific demographics effectively by tailoring the event to their interests.
Cons
- Resource-Heavy: Planning and executing events require significant resources and coordination.
- Time-Consuming: They demand a substantial time investment to organize and manage.
- Costly: Events can be expensive, with costs running into thousands of dollars.
- Unpredictable: There’s always a risk of low turnout despite the planning and investment.
- Logistics: Coordinating logistics such as venues, equipment, and staff can be complex.
- Weather-Dependent: Outdoor events, in particular, are vulnerable to weather conditions.
- Limited Reach: Physical events are geographically limited, potentially excluding distant participants.