Engage with attendees or audiences through branded activations
Events
Get people talking with hands-on branded experiences! This method builds buzz but takes effort and cost to implement. It’s great for outreach and retention but can be tricky to measure impact.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Airmeet | Airmeet is a versatile platform designed to host immersive virtual ev… |
Paid Only
|
Moderate
|
| Bizzabo | Bizzabo is a leading event management platform designed to enhance br… |
Paid Only
|
Moderate
|
| EventMobi | EventMobi is a comprehensive event management platform designed for m… |
Paid Only
|
Moderate
|
| Eventbrite | Eventbrite is a leading event management and ticketing platform that … |
Paid Only
|
Moderate
|
| Hopin | Hopin is a versatile online events platform designed to elevate brand… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
Strategy
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Brand Loyalty Strategy | Building a brand loyalty strategy focuses on keeping customers coming… |
| Brand Positioning Strategy | Creating a brand positioning strategy means defining how you want you… |
| Brand Activation Strategy | Creating interactive experiences to engage customers and bring your b… |
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
Technologies
| Name | Description |
|---|---|
| Event Management & Webinars |
Channel
| Name | Description |
|---|---|
| Events | Events are powerful for connecting and engaging with audiences in rea… |
Sub-channel
| Name | Description |
|---|---|
| Conferences | Conferences are a great way to network and learn industry trends in p… |
| Sponsorships | Sponsorships allow brands to reach new audiences by associating with … |
| Trade Shows | Trade shows are bustling events where companies showcase their produc… |
| In-Store Promotions | In-store promotions are a traditional way to boost sales and brand aw… |
| Sampling Events | Sampling events are all about giving people a chance to try your prod… |
Quick Facts
Channel
Events
Advertising Type
OOH
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Paid
Pros
- Highly Engaging: Branded activations can captivate audiences and encourage participation, making it memorable for attendees.
- Builds Brand Loyalty: Engaging directly with the brand can create a personal connection and boost loyalty among attendees.
- Multi-sensory Experience: It offers a unique opportunity to engage multiple senses, making the event more impactful and memorable.
- Immediate Feedback: Provides the chance to receive immediate feedback and reactions from participants, which is valuable for improvements.
- Social Media Buzz: Such events are often shared on social media, enhancing visibility and reach beyond the event itself.
- Targeted Engagement: Can be targeted to specific demographics or communities, enhancing relevancy and effectiveness.
- Positive Brand Perception: Creates a positive association with the brand, improving reputation and trust among consumers.
Cons
- High Costs: Producing and managing branded activations can be quite expensive, requiring a significant investment.
- Resource Intensive: Requires detailed planning and extensive resources to execute effectively, including staff and logistics.
- Measuring ROI: It can be challenging to measure the direct return on investment and effectiveness of the activation.
- Limited Reach: The reach of a branded activation event might be limited to the attendees and local participants.
- Time-Consuming: Planning and executing these activations take considerable time, from conception to execution.
- Risk of Low Engagement: There’s a risk that attendees might not engage as expected, leading to lower than anticipated impact.
- Complex Logistics: Coordinating venues, materials, and personnel can be complex and prone to unexpected issues.