Engage with customers through live demonstrations
Events
Live demonstrations let you connect with customers directly, showing them exactly how your product works. It’s engaging and personal, helping build trust. However, it’s time-intensive and requires detailed preparation.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Adobe Connect | Adobe Connect is a powerful tool for hosting virtual meetings, webina… |
Enterprise
from $149.99/mo
|
Moderate
|
| Airmeet | Airmeet is a versatile platform designed to host immersive virtual ev… |
Paid Only
|
Moderate
|
| Bizzabo | Bizzabo is a leading event management platform designed to enhance br… |
Paid Only
|
Moderate
|
| Eventbrite | Eventbrite is a leading event management and ticketing platform that … |
Paid Only
|
Moderate
|
| GoToWebinar | GoToWebinar is a robust web conferencing tool designed to enhance vir… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
| Training Course | The Training Course is an educational program aimed at enhancing prof… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
Strategy
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Educational Marketing Strategies | Teaching customers about your products through informative content ca… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Product Marketing Strategies | Promoting a product involves highlighting its benefits, targeting the… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Webinar and Online Course Strategy | Creating educational webinars and online courses to engage and educat… |
| Workshops and Seminars Strategy | Hosting interactive workshops and seminars to educate and engage your… |
| Brand Activation Strategy | Creating interactive experiences to engage customers and bring your b… |
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
Technologies
| Name | Description |
|---|---|
| Event Management & Webinars |
Channel
| Name | Description |
|---|---|
| Events | Events are powerful for connecting and engaging with audiences in rea… |
Sub-channel
| Name | Description |
|---|---|
| Sampling Events | Sampling events are all about giving people a chance to try your prod… |
Quick Facts
Channel
Events
Advertising Type
OOH
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Interactive engagement: Live demonstrations allow real-time interaction with customers, fostering a deeper connection and engagement.
- Builds trust: Seeing a product or service in action creates a sense of authenticity, building customer trust.
- Immediate feedback: Instant feedback from the audience helps in making real-time adjustments and improvements.
- Showcase benefits: Demonstrates the features and benefits of a product/service effectively.
- Personalized experience: Offers a personalized experience to the customers, enhancing their overall satisfaction.
- Brand authority: Positions the brand as knowledgeable and authoritative in its field.
- Boosts conversions: High engagement and trust levels often lead to higher conversion rates.
Cons
- Time-consuming: Preparing and conducting live demonstrations can be labor-intensive and time-consuming.
- Resource-intensive: Requires manpower, technology, and sometimes a physical space, which adds to the cost.
- Risk of technical issues: Live events always come with the risk of technical problems that could disrupt the demonstration.
- Limited audience: Typically, they reach fewer people compared to online marketing campaigns unless streamed live.
- Potential for negative feedback: Any mistake or poor performance during the demonstration can quickly turn the audience against the product.
- Coordination difficulties: Requires precise coordination between demonstration teams and marketing teams.
- High preparation demands: Needs significant preparation, practice, and coordination, unlike recorded content.