Engage with local communities through events and sponsorships
Events
Want to make a real connection? Hosting events and sponsoring local activities lets you engage with people on a personal level. While it’s fantastic for boosting local brand awareness and loyalty, it can be time-consuming and costly to organize.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| JCDecaux | JCDecaux is a leading global outdoor advertising company that special… |
Paid Only
|
Moderate
|
| OUTFRONT Media | OUTFRONT Media is a leading outdoor advertising company specializing … |
Paid Only
|
Moderate
|
| OpenSponsorship | OpenSponsorship connects brands with athletes for seamless sponsorshi… |
Paid Only
|
Moderate
|
| Socio | Socio is an innovative marketing platform designed to enhance event m… |
Paid Only
|
Moderate
|
| Splash | Splash is a sophisticated event marketing platform designed to stream… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Ethnic Minorities | Ethnic minorities are a diverse demographic group characterized by a … |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Cause | Cause is an initiative that addresses social, environmental, or econo… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
Strategy
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Partnership Marketing Strategies | Collaborating with other businesses can boost your reach and credibil… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Brand Loyalty Strategy | Building a brand loyalty strategy focuses on keeping customers coming… |
| Brand Activation Strategy | Creating interactive experiences to engage customers and bring your b… |
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
| Corporate Social Responsibility (CSR) Strategy | Integrating social and environmental concerns into business operation… |
Technologies
| Name | Description |
|---|---|
| Event Management & Webinars |
Channel
| Name | Description |
|---|---|
| Events | Events are powerful for connecting and engaging with audiences in rea… |
Sub-channel
| Name | Description |
|---|---|
| Community Relations | Community Relations is all about building strong relationships with t… |
| Conferences | Conferences are a great way to network and learn industry trends in p… |
| Sponsorships | Sponsorships allow brands to reach new audiences by associating with … |
| Trade Shows | Trade shows are bustling events where companies showcase their produc… |
| In-Store Promotions | In-store promotions are a traditional way to boost sales and brand aw… |
Quick Facts
Channel
Events
Advertising Type
OOH
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Paid
Pros
- Local impact: You’re able to make a significant community impact by engaging directly with local audiences.
- Personal connection: These tactics build personal connections, fostering long-term relationships and brand loyalty.
- Brand awareness: Events and sponsorships are excellent for increasing local brand awareness.
- Media coverage: These activities often attract media coverage, amplifying your reach.
- Customer engagement: Allows for direct interaction and engagement with potential customers.
- Networking opportunities: Great for forging local partnerships and business relationships.
- Positive brand image: Sponsorships often associate your brand with positive community efforts.
Cons
- Time-consuming: Planning and organizing events takes considerable time and effort.
- Costly: Can be expensive, especially for larger events or long-term sponsorships.
- Logistics challenges: Managing the logistics of events can be complex and stressful.
- Unpredictable ROI: Return on investment can be hard to quantify and may vary.
- Weather dependence: Outdoor events are contingent on favorable weather conditions.
- Limited reach: Primarily impacts the local area and may not translate to broader audiences.
- Staffing requirements: Requires sufficient staff to manage and execute the events effectively.