Gather customer feedback during activations to refine future strategies
Events
Use active customer feedback during events to fine-tune future strategies. It’s great for understanding your audience better but can be time-consuming and may require additional resources.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Delighted | Delighted is a leading customer feedback and experience management to… |
Paid Only
from $224.00/mo
|
Moderate
|
| GetFeedback | GetFeedback is a sophisticated customer feedback platform designed fo… |
Paid Only
|
Moderate
|
| Hotjar | Hotjar is an insightful analytics and feedback tool designed to enhan… |
Paid Only
|
Moderate
|
| Medallia | Medallia is a leading customer experience management platform designe… |
Paid Only
|
Moderate
|
| Qualtrics | Qualtrics is a leading experience management platform designed to emp… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Environmentalists | Environmentalists are a vital demographic characterized by their dedi… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
| LGBTQ+ Community | The LGBTQ+ community is a dynamic and diverse demographic group defin… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
| Training Course | The Training Course is an educational program aimed at enhancing prof… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Communication | The Communication sector encompasses a broad array of services and te… |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
Strategy
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
Sub-strategy
| Name | Description |
|---|---|
| Customer Feedback Strategy | Gathering and analyzing customer feedback to improve products, servic… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
| Brand Activation Strategy | Creating interactive experiences to engage customers and bring your b… |
Technologies
| Name | Description |
|---|---|
| Analytics & Data Tracking |
Channel
| Name | Description |
|---|---|
| Events | Events are powerful for connecting and engaging with audiences in rea… |
Sub-channel
| Name | Description |
|---|---|
| Sampling Events | Sampling events are all about giving people a chance to try your prod… |
Quick Facts
Channel
Events
Advertising Type
Social
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Insightful: Provides real-time insights directly from customers, which can be crucial for immediate improvements.
- Engaging: Encourages direct interaction between the brand and customers, fostering a sense of community and loyalty.
- Customizable: Feedback collection can be tailored to the specific needs of the campaign or activation.
- Cost-Effective: Generally lower costs involved compared to large-scale surveys or market research campaigns.
- Responsive: Enables quick adjustments based on immediate feedback, enhancing customer satisfaction.
- Brand Image: Shows that the brand values customer opinions, positively affecting brand perception.
- Data-Driven: Helps in creating data-driven strategies for future marketing efforts.
Cons
- Resource-Intensive: Requires manpower to collect, analyze, and implement feedback effectively.
- Time-Consuming: Can be time-consuming, taking away focus from other important tasks during activations.
- Accuracy: Feedback may not always be accurate or representative of the larger customer base.
- Bias: There’s a risk of receiving biased feedback, especially from more vocal customers.
- Immediate Action: Requires the ability to act on feedback quickly, which may not always be feasible.
- Additional Costs: While cost-effective, there can be hidden costs, like training staff or using specialized tools.
- Scalability: Not always scalable for larger brands or activations with a massive audience.