Host a launch event or webinar to unveil the new product
Events
Reveal your product in style with a launch event or webinar. It’s a fantastic way to engage your audience directly but requires careful planning and can be resource-intensive.
Tools
Name | Description | Pricing | Ease of Use |
---|---|---|---|
Adobe Connect | Adobe Connect is a powerful tool for hosting virtual meetings, webina… |
Enterprise
from $149.99/mo
|
Moderate
|
Airmeet | Airmeet is a versatile platform designed to host immersive virtual ev… |
Paid Only
|
Moderate
|
Bizzabo | Bizzabo is a leading event management platform designed to enhance br… |
Paid Only
|
Moderate
|
Cvent | Cvent is a comprehensive event management platform designed to optimi… |
Paid Only
|
Moderate
|
Demio | Demio is a leading webinar platform designed to enhance engagement an… |
Paid Only
|
Moderate
|
Objectives
Name | Description |
---|---|
Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
Engagement | Engagement in marketing refers to the interactions between a brand an… |
Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
Product Launch | A product launch is a strategic marketing objective designed to intro… |
Demographics
Name | Description |
---|---|
Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
High-Income Earners | High-Income Earners are characterized by their significant financial … |
Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Professionals | Professionals are a diverse group typically aged 25 to 55, marked by … |
Promotes
Name | Description |
---|---|
Brand | Brand represents the unique identity of a business, encompassing its … |
Event | The 'Event' is a strategic platform that enables marketers to connect… |
Physical Product | The Physical Product represents a tangible good that marketers have t… |
SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
Name | Description |
---|---|
Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
Communication | The Communication sector encompasses a broad array of services and te… |
Education | The Education sector encompasses institutions such as schools, colleg… |
Financial Services | The Financial Services sector is a vital part of the global economy, … |
Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
Strategy
Name | Description |
---|---|
Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
Sub-strategy
Name | Description |
---|---|
Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
Brand Positioning Strategy | Creating a brand positioning strategy means defining how you want you… |
Content Creation Strategy | Creating a content creation strategy means planning and producing val… |
Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
Technologies
Name | Description |
---|---|
Event Management & Webinars |
Channel
Name | Description |
---|---|
Events | Events are powerful for connecting and engaging with audiences in rea… |
Sub-channel
Name | Description |
---|---|
Webinars | Webinars are online seminars that offer a cost-effective way to reach… |
YouTube | YouTube is an online platform where you can upload and view videos on… |
Conferences | Conferences are a great way to network and learn industry trends in p… |
Trade Shows | Trade shows are bustling events where companies showcase their produc… |
Market on one of the most popular social media platforms. Great for t… |
Quick Facts
Channel
Events
Advertising Type
Video
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Direct engagement with your audience allows for real-time feedback and interaction.
- Build hype and excitement around your new product with a well-executed event.
- Create shareable content from event highlights and attendee testimonials.
- Generate leads by capturing attendee information and following up afterwards.
- Showcase your product in a controlled environment, highlighting its best features.
- Network opportunities with industry professionals and potential partners.
- Multichannel promotion that can boost your brand’s presence across various platforms.
Cons
- Resource-intensive requiring significant time, planning, and possibly a budget.
- Risk of low attendance despite extensive promotions, leading to lower impact.
- Technical issues with virtual events can cause disruptions and affect attendee experience.
- High expectations from attendees could lead to disappointment if not met.
- Limited reach for physical events compared to digital marketing strategies.
- Follow-up is essential but can be time-consuming and requires considerable effort.
- Potential for negative feedback which can harm brand reputation if not managed properly.