Host branded events, webinars, or live streams to engage with potential customers
Organize events, webinars, or live streams to connect directly with your audience. While it helps to create memorable experiences and build relationships, planning and executing can be quite resource-intensive.
Pros
- Direct Engagement: Allows for direct interaction with potential customers, creating a personalized experience.
- Brand Awareness: Highly effective in improving brand visibility and recognition.
- Lead Generation: Can effectively capture leads through sign-ups and interactions.
- Content Creation: Provides opportunities to create valuable content that can be repurposed.
- Trust Building: Helps in building trust and relationships with the audience.
- Feedback Collection: Offers a platform to collect immediate feedback from attendees.
- Versatile: Suitable for various industries and audience types, allowing wide-ranging applications.
vs
Cons
- Resource-Intensive: Requires significant time, budget, and human resources to plan and execute effectively.
- Technical Issues: Potential technical difficulties can disrupt the event and affect audience experience.
- Audience Commitment: Getting people to commit their time to attend an event can be challenging.
- Follow-Up Required: Needs effective follow-up strategies to convert leads into customers.
- Competition: Many brands host similar events, making it harder to stand out.
- Measurement: Measuring the success and ROI of these events can be complex.
- Content Demands: Requires compelling and high-quality content to keep the audience engaged.
Place in customer funnel
Awareness
Consideration
Decision
Retention
Advocacy
| Attribute | Strength |
|---|---|
| Brand | |
| Lead Gen | |
| Ecommerce | |
| Cash Cost | |
| Time Cost to Continue Activity | |
| Learning Curve | |
| Self Sustaining | |
| Volume | |
| B2B | |
| D2C | |
| Brand Safety |