Host branded workshops or sessions at conferences
Events
Hosting branded workshops or sessions at conferences helps you connect directly with your audience, establishing trust and showcasing expertise. However, it can be costly and time-consuming. It’s great for generating leads and enhancing brand reputation, but requires careful planning and execution.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Adobe Connect | Adobe Connect is a powerful tool for hosting virtual meetings, webina… |
Enterprise
from $149.99/mo
|
Moderate
|
| Airmeet | Airmeet is a versatile platform designed to host immersive virtual ev… |
Paid Only
|
Moderate
|
| Bizzabo | Bizzabo is a leading event management platform designed to enhance br… |
Paid Only
|
Moderate
|
| Cvent | Cvent is a comprehensive event management platform designed to optimi… |
Paid Only
|
Moderate
|
| EventMobi | EventMobi is a comprehensive event management platform designed for m… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
| Professionals | Professionals are a diverse group typically aged 25 to 55, marked by … |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
| Training Course | The Training Course is an educational program aimed at enhancing prof… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
Strategy
| Name | Description |
|---|---|
| Thought Leadership Strategies | Sharing expert insights and innovative ideas builds your reputation a… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Brand Positioning Strategy | Creating a brand positioning strategy means defining how you want you… |
| Content Creation Strategy | Creating a content creation strategy means planning and producing val… |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
Technologies
| Name | Description |
|---|---|
| Event Management & Webinars |
Channel
| Name | Description |
|---|---|
| Events | Events are powerful for connecting and engaging with audiences in rea… |
Sub-channel
| Name | Description |
|---|---|
| Community Relations | Community Relations is all about building strong relationships with t… |
| Conferences | Conferences are a great way to network and learn industry trends in p… |
| Sponsorships | Sponsorships allow brands to reach new audiences by associating with … |
| Trade Shows | Trade shows are bustling events where companies showcase their produc… |
| Media Relations | Media relations help you build a positive public image by getting you… |
Quick Facts
Channel
Events
Advertising Type
Native
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Paid
Pros
- Direct Interaction: Provides an opportunity to interact directly with potential clients or customers, building stronger relationships.
- Showcase Expertise: Allows companies to showcase their knowledge and expertise in the field, positioning themselves as industry leaders.
- Lead Generation: Great for generating high-quality leads who are already interested in your industry or services.
- Brand Awareness: Raises brand awareness among a highly targeted audience, improving visibility and recognition.
- Networking: Offers excellent networking opportunities with potential partners, clients, and other industry professionals.
- Trust Building: Helps in building trust and credibility by providing valuable insights and solutions to attendees.
- Feedback: Provides immediate feedback from attendees, allowing for real-time engagement and improvement.
Cons
- Costly: Can be expensive, considering the costs involved in travel, accommodation, and organizing the event.
- Time-consuming: Requires significant time investment in planning, promoting, and executing the workshop or session.
- Logistics: Managing the logistics can be complex, including coordinating with conference organizers and ensuring everything runs smoothly.
- Limited Reach: The reach is limited to the attendees of the conference, which may not always justify the investment.
- Unpredictable Attendance: Attendance can be unpredictable, and low turnout can affect the overall success of the event.
- High Competition: Competing for attention with other workshops or sessions at large conferences can be challenging.
- Follow-up Required: Requires diligent follow-up with leads and contacts made during the event to maximize the benefits.