Host exclusive events or webinars for targeted accounts
Events
Throw invite-only events or webinars focused on certain accounts. These can build trust and demonstrate your value, but organizing them takes effort. The return on investment can be high due to the personal connection and tailored content.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Adobe Connect | Adobe Connect is a powerful tool for hosting virtual meetings, webina… |
Enterprise
from $149.99/mo
|
Moderate
|
| Airmeet | Airmeet is a versatile platform designed to host immersive virtual ev… |
Paid Only
|
Moderate
|
| Bizzabo | Bizzabo is a leading event management platform designed to enhance br… |
Paid Only
|
Moderate
|
| Cvent | Cvent is a comprehensive event management platform designed to optimi… |
Paid Only
|
Moderate
|
| Demio | Demio is a leading webinar platform designed to enhance engagement an… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
| Training Course | The Training Course is an educational program aimed at enhancing prof… |
Sectors
| Name | Description |
|---|---|
| Legal Services | The Legal Services sector encompasses a wide array of services includ… |
| Professional Services | The Professional Services sector encompasses a diverse range of indus… |
Strategy
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
| Thought Leadership Strategies | Sharing expert insights and innovative ideas builds your reputation a… |
Sub-strategy
| Name | Description |
|---|---|
| Webinar and Online Course Strategy | Creating educational webinars and online courses to engage and educat… |
| Workshops and Seminars Strategy | Hosting interactive workshops and seminars to educate and engage your… |
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
| Account-Based Marketing (ABM) Strategy | Targeting high-value accounts with personalized marketing campaigns t… |
Technologies
| Name | Description |
|---|---|
| Event Management & Webinars |
Channel
| Name | Description |
|---|---|
| Events | Events are powerful for connecting and engaging with audiences in rea… |
Sub-channel
| Name | Description |
|---|---|
| Webinars | Webinars are online seminars that offer a cost-effective way to reach… |
| Conferences | Conferences are a great way to network and learn industry trends in p… |
| Trade Shows | Trade shows are bustling events where companies showcase their produc… |
Quick Facts
Channel
Events
Advertising Type
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
Paid
Pros
- Direct Engagement: Allows for direct interaction with key accounts, fostering stronger relationships and providing immediate feedback.
- Trust Building: Creates an environment for building trust and demonstrating expertise.
- Tailored Content: Content can be highly tailored to the audience, increasing relevancy and effectiveness.
- High-Quality Leads: Attracts high-quality leads who are interested and engaged.
- Brand Authority: Positions your brand as an authority in your industry.
- Networking Opportunities: Provides a platform for networking and building industry connections.
- Conversion Potential: High potential for converting attendees into clients or customers.
Cons
- Resource Intensive: Requires significant time, effort, and resources to organize and execute.
- Cost: Can be expensive to host, especially if it involves high-profile speakers or extensive marketing.
- Attendance Uncertainty: Uncertainty around attendee numbers can affect the event’s success and perceived value.
- Technical Issues: Potential technical issues with webinars can disrupt the flow and professionalism.
- Follow-Up Required: Requires diligent follow-up to capitalize on the leads and connections made.
- Scalability: Harder to scale compared to other tactics due to the personalized nature of the events.
- Targeted Reach: May not reach a broad audience, limiting brand exposure.