Host influencer events or meetups to build community and loyalty
Events
Host an influencer event or meetup to create lasting connections between your brand and your audience. These in-person interactions can foster loyalty and build a sense of community. However, they can be time-consuming and costly.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Airmeet | Airmeet is a versatile platform designed to host immersive virtual ev… |
Paid Only
|
Moderate
|
| Bizzabo | Bizzabo is a leading event management platform designed to enhance br… |
Paid Only
|
Moderate
|
| EventMobi | EventMobi is a comprehensive event management platform designed for m… |
Paid Only
|
Moderate
|
| Eventbrite | Eventbrite is a leading event management and ticketing platform that … |
Paid Only
|
Moderate
|
| Hopin | Hopin is a versatile online events platform designed to elevate brand… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
| LGBTQ+ Community | The LGBTQ+ community is a dynamic and diverse demographic group defin… |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Cause | Cause is an initiative that addresses social, environmental, or econo… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Influencer Marketing Strategies | Partnering with influencers helps you reach their followers, boosting… |
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
Sub-strategy
| Name | Description |
|---|---|
| Micro-Influencer Strategy | Partnering with micro-influencers, who have smaller but highly engage… |
Technologies
| Name | Description |
|---|---|
| Event Management & Webinars |
Channel
| Name | Description |
|---|---|
| Events | Events are powerful for connecting and engaging with audiences in rea… |
Sub-channel
| Name | Description |
|---|---|
| Community Relations | Community Relations is all about building strong relationships with t… |
| Conferences | Conferences are a great way to network and learn industry trends in p… |
| Sponsorships | Sponsorships allow brands to reach new audiences by associating with … |
| Trade Shows | Trade shows are bustling events where companies showcase their produc… |
| Sampling Events | Sampling events are all about giving people a chance to try your prod… |
Quick Facts
Channel
Events
Advertising Type
Social
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Paid
Pros
- Authentic Connections: In-person events provide a genuine opportunity for influencers and participants to create authentic, long-lasting connections with your brand and each other.
- Community Building: These events foster a sense of community and belonging, encouraging attendees to become loyal brand advocates and repeat customers.
- High Engagement: Participants are more likely to engage deeply with the brand and its products or services during an in-person event.
- Content Creation: Influencers can generate real-time content during the event, providing immediate social media exposure and ongoing promotional material.
- Immediate Feedback: The face-to-face setting allows for direct interaction and immediate feedback from influencers and attendees on your products or services.
- Networking Opportunities: These events offer networking opportunities not just for the attendees but also for the brand with the influencers and potential business partners.
- Memorable Experiences: Providing a memorable, personal experience goes a long way in ensuring that the brand stays top-of-mind for participants.
Cons
- High Costs: Organizing such events can be expensive, factoring in venue, catering, influencer compensation, and other logistical requirements.
- Time-Consuming: Planning and executing an influencer event requires significant time investment, from organizing to promoting to following up post-event.
- Scalability Issues: These events often cater to a limited number of attendees, making it challenging to scale the impact compared to digital campaigns.
- Geographical Limitations: In-person events are restricted by geography, limiting attendance to those within the vicinity or willing to travel.
- Risk of Low Turnout: Despite significant investment, there’s always a risk that the event may not attract the anticipated number of attendees or influencers.
- Coordination Challenges: Managing multiple influencers, attendees, and event logistics simultaneously can be challenging and requires meticulous coordination.
- Unpredictable ROI: Measuring the direct return on investment from such events can be difficult, as the benefits are often long-term and qualitative rather than immediate and quantifiable.