Host joint events or webinars to engage shared audiences
Events
Collaborating on events or webinars is a smart way to engage with shared audiences. It’s cost-effective, builds relationships, and increases brand visibility. However, it requires planning and coordination, and there’s no guaranteed attendance. Still, the benefits often outweigh the challenges.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Adobe Connect | Adobe Connect is a powerful tool for hosting virtual meetings, webina… |
Enterprise
from $149.99/mo
|
Moderate
|
| Airmeet | Airmeet is a versatile platform designed to host immersive virtual ev… |
Paid Only
|
Moderate
|
| Bizzabo | Bizzabo is a leading event management platform designed to enhance br… |
Paid Only
|
Moderate
|
| Demio | Demio is a leading webinar platform designed to enhance engagement an… |
Paid Only
|
Moderate
|
| Eventbrite | Eventbrite is a leading event management and ticketing platform that … |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
Promotes
| Name | Description |
|---|---|
| Training Course | The Training Course is an educational program aimed at enhancing prof… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Communication | The Communication sector encompasses a broad array of services and te… |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
Strategy
| Name | Description |
|---|---|
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Educational Marketing Strategies | Teaching customers about your products through informative content ca… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Partnership Marketing Strategies | Collaborating with other businesses can boost your reach and credibil… |
Sub-strategy
| Name | Description |
|---|---|
| Content Creation Strategy | Creating a content creation strategy means planning and producing val… |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Webinar and Online Course Strategy | Creating educational webinars and online courses to engage and educat… |
| Workshops and Seminars Strategy | Hosting interactive workshops and seminars to educate and engage your… |
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
Technologies
| Name | Description |
|---|---|
| Event Management & Webinars |
Channel
| Name | Description |
|---|---|
| Events | Events are powerful for connecting and engaging with audiences in rea… |
Sub-channel
| Name | Description |
|---|---|
| Direct Partnerships | Building relationships directly with other brands or businesses to pr… |
| Community Relations | Community Relations is all about building strong relationships with t… |
| Webinars | Webinars are online seminars that offer a cost-effective way to reach… |
| Conferences | Conferences are a great way to network and learn industry trends in p… |
| Sponsorships | Sponsorships allow brands to reach new audiences by associating with … |
Quick Facts
Channel
Events
Advertising Type
Social
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Increases brand visibility by exposing your brand to a wider audience through collaborations.
- Cost-effective as expenses can be shared between partners, reducing the financial burden.
- Builds valuable relationships by connecting with other businesses and industry leaders.
- Enhances content quality by pooling resources and expertise from multiple parties.
- Boosts credibility by associating your brand with reputable partners.
- Generates leads through direct interaction with an engaged audience.
- Engages audiences effectively with interactive and informative content.
Cons
- Requires significant planning to ensure the event runs smoothly and meets objectives.
- Coordination challenges can arise when collaborating with multiple partners, leading to potential conflicts.
- No guaranteed attendance as audience turnout can be unpredictable, affecting the event’s success.
- Time-consuming to organize, promote, and execute successfully.
- Technical issues can disrupt the flow of webinars, impacting audience experience.
- Content acceptance risk as not all collaborative content may resonate with your target audience.
- Depends on partner reliability and their commitment to the event’s success.