Host or participate in industry events, panels, and podcasts
Events
Get your brand noticed and build meaningful connections by hosting or joining events, panels, and podcasts. While there’s a significant time investment and a need for good speaking skills, the networking opportunities and credibility boost are invaluable.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Airmeet | Airmeet is a versatile platform designed to host immersive virtual ev… |
Paid Only
|
Moderate
|
| Bizzabo | Bizzabo is a leading event management platform designed to enhance br… |
Paid Only
|
Moderate
|
| Cvent | Cvent is a comprehensive event management platform designed to optimi… |
Paid Only
|
Moderate
|
| Eventbrite | Eventbrite is a leading event management and ticketing platform that … |
Paid Only
|
Moderate
|
| Hopin | Hopin is a versatile online events platform designed to elevate brand… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Podcast | Podcasts are digital audio files available for streaming or download,… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
| Training Course | The Training Course is an educational program aimed at enhancing prof… |
Sectors
| Name | Description |
|---|---|
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Information Technology | The Information Technology (IT) sector is integral to the global econ… |
| Legal Services | The Legal Services sector encompasses a wide array of services includ… |
| Non-Profit | The Non-Profit sector encompasses organizations focused on addressing… |
| Professional Services | The Professional Services sector encompasses a diverse range of indus… |
Strategy
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Influencer Marketing Strategies | Partnering with influencers helps you reach their followers, boosting… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Brand Positioning Strategy | Creating a brand positioning strategy means defining how you want you… |
| Content Creation Strategy | Creating a content creation strategy means planning and producing val… |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Content Optimization Strategy | Enhancing your content to perform better in search results and engage… |
Technologies
| Name | Description |
|---|---|
| Event Management & Webinars |
Channel
| Name | Description |
|---|---|
| Events | Events are powerful for connecting and engaging with audiences in rea… |
Sub-channel
| Name | Description |
|---|---|
| Community Relations | Community Relations is all about building strong relationships with t… |
| Podcasts | Podcasts have become a popular way to reach niche audiences with enga… |
| Webinars | Webinars are online seminars that offer a cost-effective way to reach… |
| Conferences | Conferences are a great way to network and learn industry trends in p… |
| Sponsorships | Sponsorships allow brands to reach new audiences by associating with … |
Quick Facts
Channel
Events
Advertising Type
Audio
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- High networking potential. Industry events, panels, and podcasts provide an excellent platform to network with other professionals and potential clients.
- Credibility boost. Speaking at events can significantly boost your credibility and status in the industry.
- Increased brand visibility. These events help in getting your brand recognized by a wider audience.
- Lead generation. Direct interactions can lead to immediate inquiries and potential business leads.
- Knowledge sharing. Provides an opportunity to share knowledge and insights, positioning you as a thought leader.
- Build trust. Personal interactions help in building trust and rapport with your audience.
- Content creation. Events can be recorded and repurposed as valuable content for blogs, social media, and other marketing channels.
Cons
- Time-consuming. Preparing for and participating in events and podcasts can take a significant amount of time.
- Public speaking skills required. Not everyone is comfortable or skilled at speaking in public, which might require additional training.
- Limited reach. The reach is often limited to the event attendees unless further promoted.
- Costly. Attending or hosting these events can incur costs, ranging from travel to event fees.
- Resource-intensive. Requires significant resources in terms of planning, coordination, and execution.
- Variable ROI. The return on investment can vary and may not always justify the effort and expense.
- Competitive. Standing out in industry events requires a unique approach and can be challenging due to competition.