Host webinars or events to discuss whitepaper findings
Events
Run engaging webinars or events where you discuss your whitepaper findings. This can effectively build brand authority and generate leads. It’s cost-effective but requires significant preparation and expertise to present valuable content.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| WebinarJam | WebinarJam is a powerful, user-friendly platform designed to facilita… |
Paid Only
|
Moderate
|
| Whova | Whova is an innovative event management platform designed to enhance … |
Paid Only
|
Moderate
|
| Zoom | Zoom is a leading video conferencing platform that facilitates seamle… |
Paid Only
from $149.00/mo
|
Moderate
|
| Zoom Webinars | Zoom Webinars is a dynamic, cloud-based platform designed to host sea… |
Paid Only
from $79.00/mo
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Aerospace and Defense | The Aerospace and Defense sector encompasses the development and manu… |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Information Technology | The Information Technology (IT) sector is integral to the global econ… |
Strategy
| Name | Description |
|---|---|
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Educational Marketing Strategies | Teaching customers about your products through informative content ca… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Thought Leadership Strategies | Sharing expert insights and innovative ideas builds your reputation a… |
Sub-strategy
| Name | Description |
|---|---|
| Content Creation Strategy | Creating a content creation strategy means planning and producing val… |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Content Optimization Strategy | Enhancing your content to perform better in search results and engage… |
| Webinar and Online Course Strategy | Creating educational webinars and online courses to engage and educat… |
| Workshops and Seminars Strategy | Hosting interactive workshops and seminars to educate and engage your… |
Technologies
| Name | Description |
|---|---|
| Event Management & Webinars |
Channel
| Name | Description |
|---|---|
| Events | Events are powerful for connecting and engaging with audiences in rea… |
Sub-channel
| Name | Description |
|---|---|
| Webinars | Webinars are online seminars that offer a cost-effective way to reach… |
| YouTube | YouTube is an online platform where you can upload and view videos on… |
| Conferences | Conferences are a great way to network and learn industry trends in p… |
| Trade Shows | Trade shows are bustling events where companies showcase their produc… |
| LinkedIn is the go-to platform for professional networking and market… |
Quick Facts
Channel
Events
Advertising Type
Social
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
Free
Pros
- Brand Authority: Establishes your brand as a thought leader in your industry by providing in-depth insights.
- Lead Generation: Effective in capturing high-quality leads interested in your content.
- Cost-Effective: Usually requires minimal financial investment compared to other tactics.
- Engagement: Encourages real-time interaction and engagement with your audience.
- Content Repurposing: The material can be repurposed into blogs, social posts, and more.
- Networking Opportunities: Provides a platform to network with industry peers and potential clients.
- Long-Term Benefits: The recorded webinars can serve as long-term resources for your audience.
Cons
- Time-Consuming: Requires a significant amount of preparation and planning.
- Expertise Needed: Demands subject-matter expertise to deliver valuable content.
- Technical Issues: Potential for technical difficulties that can disrupt the event.
- Promotion Required: Needs effective promotion to attract a substantial audience.
- Audience Engagement: It’s challenging to keep the audience engaged for extended periods.
- Limited Reach: May not reach all demographic groups effectively.
- Follow-Up Needed: Requires follow-up actions to nurture the leads generated.