Host webinars or events to showcase new offerings and changes
Events
Webinars or events are a great way to show new products or changes while engaging directly with your audience. They can build trust and generate leads but do require time and planning.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Swapcard | Swapcard is a sophisticated marketing tool designed to enhance event … |
Paid Only
|
Moderate
|
| WebinarJam | WebinarJam is a powerful, user-friendly platform designed to facilita… |
Paid Only
|
Moderate
|
| Whova | Whova is an innovative event management platform designed to enhance … |
Paid Only
|
Moderate
|
| Zoom | Zoom is a leading video conferencing platform that facilitates seamle… |
Paid Only
from $149.00/mo
|
Moderate
|
| Zoom Webinars | Zoom Webinars is a dynamic, cloud-based platform designed to host sea… |
Paid Only
from $79.00/mo
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Product Launch | A product launch is a strategic marketing objective designed to intro… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
Sectors
| Name | Description |
|---|---|
| Communication | The Communication sector encompasses a broad array of services and te… |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Information Technology | The Information Technology (IT) sector is integral to the global econ… |
Strategy
| Name | Description |
|---|---|
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Educational Marketing Strategies | Teaching customers about your products through informative content ca… |
Sub-strategy
| Name | Description |
|---|---|
| Content Creation Strategy | Creating a content creation strategy means planning and producing val… |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
| Webinar and Online Course Strategy | Creating educational webinars and online courses to engage and educat… |
Technologies
| Name | Description |
|---|---|
| Event Management & Webinars |
Channel
| Name | Description |
|---|---|
| Events | Events are powerful for connecting and engaging with audiences in rea… |
Sub-channel
| Name | Description |
|---|---|
| Webinars | Webinars are online seminars that offer a cost-effective way to reach… |
| Conferences | Conferences are a great way to network and learn industry trends in p… |
| Trade Shows | Trade shows are bustling events where companies showcase their produc… |
Quick Facts
Channel
Events
Advertising Type
Social
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Direct Audience Engagement: Webinars provide a platform for live interaction with your audience, allowing for real-time feedback and questions. - Lead Generation: They are excellent for capturing leads who are genuinely interested in your offerings. - Brand Authority: Hosting informative webinars helps establish your brand as an industry expert. - Cost-Effective: Compared to traditional events, webinars are cheaper to host, cutting down on travel and venue expenses. - Scalability: You can reach a larger audience since there are no physical space limitations. - Long-Form Content: Webinars provide ample time to dive deep into topics, offering more value to your audience. - Versatility: Suitable for various objectives like product launches, training, and customer retention.
Cons
- Time Consuming: Planning and hosting a webinar can be time-intensive. - Technical Issues: There’s always a risk of internet connectivity problems or technical glitches. - Limited Physical Interaction: Unlike in-person events, you can’t shake hands or gauge audience reactions as effectively. - Engagement Drop-Off: Participants may leave halfway through if the content isn’t engaging enough. - Initial Learning Curve: Requires familiarity with webinar software and tools. - Marketing Required: You’ll need to promote the webinar extensively to ensure good attendance. - Follow-Up Needed: Post-event activities like sharing recordings and materials can be labor-intensive.