Incorporate a clear call to action in each ad
Display Advertising
Make sure every ad tells your audience exactly what to do next. From clicking a link to making a purchase, clear instructions can guide them to action. This strategy boosts engagement and can drive conversions, even though it might seem pushy at times.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| AdEspresso | AdEspresso is a user-friendly tool for creating, managing, and optimi… |
Freemium
from $49.99/mo
|
Easy
|
| AdRoll | AdRoll is a comprehensive platform for running display, social, and e… |
Paid Only
from $99.99/mo
|
Moderate
|
| Google Ads | Google Ads is a comprehensive online advertising platform that enable… |
Paid Only
|
Moderate
|
| Google Ads Editor | Google Ads Editor is a robust offline tool designed to streamline the… |
Paid Only
|
Moderate
|
| Google Ads Scripts | Google Ads Scripts is a powerful tool for automating and optimizing G… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| App Installs | The marketing objective 'App Installs' focuses on increasing the numb… |
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
| Professionals | Professionals are a diverse group typically aged 25 to 55, marked by … |
Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Communication | The Communication sector encompasses a broad array of services and te… |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
Strategy
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
| Sales Strategies | Boosting sales involves understanding customer needs, effective commu… |
Sub-strategy
| Name | Description |
|---|---|
| Omnichannel Strategy | Creating a seamless customer experience across all channels—online an… |
| Sales Funnel Optimization Strategy | Improving each stage of your sales funnel to boost conversion rates a… |
Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
Channel
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
Sub-channel
| Name | Description |
|---|---|
| Vimeo | Vimeo is great for showcasing and sharing high-quality video content.… |
| YouTube | YouTube is an online platform where you can upload and view videos on… |
| Banner Ads | Banner ads are eye-catching visual advertisements displayed on websit… |
| Google Display Network | Google Display Network helps you reach a wide audience with visually … |
| In-App Advertising | In-app advertising leverages the time people spend on mobile apps to … |
Quick Facts
Channel
Display Advertising
Advertising Type
Display
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Paid
Pros
- Drives conversions by clearly guiding the audience on what action to take next, increasing the chances of achieving your ad’s objective.
- Reduces confusion among viewers, as the clear instructions leave no ambiguity about what they should do after seeing the ad.
- Improves campaign performance by providing measurable actions that can be tracked, assessed, and optimized for better results.
- Enhances user experience by making it easy for the audience to know the next steps, contributing to overall satisfaction with the ad.
- Maximizes ad spend efficiency by focusing viewers’ attention on specific, goal-oriented actions, which can lead to better ROI.
- Supports marketing objectives across various stages of the funnel, from awareness to conversion, by encouraging desired behaviors.
- Versatile application across different types of ads and channels, making it a flexible tactic for various marketing campaigns.
Cons
- Can appear pushy to some audience members, potentially leading to a negative perception of the ad or brand.
- May increase bounce rates if the call to action is too aggressive or not aligned with the audience’s current stage in the buyer’s journey.
- Requires precise wording, as a poorly phrased call to action can confuse or deter the audience rather than encourage them.
- Needs constant optimization, as what works for one campaign or audience might not be effective for another.
- Risk of overuse, which can lead to audience fatigue and reduce the tactic’s effectiveness over time.
- Potential to overshadow creativity, as the focus on clear instructions might limit the ad’s overall creative expression.
- Depends on context, meaning it must be relevant and appropriate for the specific ad and audience to be effective.