Incorporate retargeting strategies to re-engage past visitors
Display Advertising
Retargeting is about reconnecting with people who have already shown interest in your product or service. It’s cost-effective and highly targeted but can sometimes annoy users if done excessively. Ideal for boosting engagement and sales.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| AdEspresso | AdEspresso is a user-friendly tool for creating, managing, and optimi… |
Freemium
from $49.99/mo
|
Easy
|
| AdParlor | AdParlor is a sophisticated marketing tool designed to optimize digit… |
Paid Only
|
Moderate
|
| AdQuick | AdQuick is your go-to platform for out-of-home advertising. Its user-… |
Quote Based
|
Easy
|
| AdRoll | AdRoll is a comprehensive platform for running display, social, and e… |
Paid Only
from $99.99/mo
|
Moderate
|
| AdStage | AdStage is a versatile ad management platform that excels at lead gen… |
Paid Only
from $129.99/mo
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Homeowners | Homeowners are a crucial demographic characterized by their investmen… |
Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
Sectors
Strategy
| Name | Description |
|---|---|
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
| Predictive Analytics Strategy | Using data and algorithms to forecast future trends and behaviors, a … |
| Email Marketing Strategy | Sending targeted emails to your audience to promote products, share u… |
Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
Channel
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
Sub-channel
| Name | Description |
|---|---|
| Banner Ads | Banner ads are eye-catching visual advertisements displayed on websit… |
| Google Display Network | Google Display Network helps you reach a wide audience with visually … |
| In-App Advertising | In-app advertising leverages the time people spend on mobile apps to … |
| Push Notifications | Get your messages in front of users directly on their devices. They'r… |
| Social Media Ads | Ads on popular social media platforms help brands engage their target… |
Quick Facts
Channel
Display Advertising
Advertising Type
Display
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Paid
Pros
- Highly targeted: Retargeting allows you to specifically target users who have already shown interest in your products or services.
- Cost-effective: Generally, retargeting campaigns are more affordable than broad audience campaigns, offering a higher return on investment.
- Improves conversion rates: By keeping your brand top-of-mind, retargeting can significantly improve conversion rates.
- Personalized marketing: You can create highly personalized ads based on user behavior, making your marketing messages more relevant.
- Increases engagement: Retargeting can boost user engagement by reminding visitors of what they were interested in previously.
- Reduces cart abandonment: Helps in bringing back potential customers who have abandoned their shopping carts, increasing the chances of completing the purchase.
- Flexible and adaptable: Easy to tweak and adapt based on performance metrics to optimize results.
Cons
- Can be intrusive: Some users may find retargeting ads intrusive and annoying, leading to negative perceptions of your brand.
- Ad fatigue: Users may experience ad fatigue if they see the same retargeting ads repeatedly.
- Requires constant monitoring: Retargeting campaigns need regular monitoring and adjustments to ensure optimal performance.
- Initial setup complexity: Setting up a retargeting campaign can be complex and may require specialized knowledge or help from professionals.
- Privacy concerns: Users concerned about privacy may be put off by ads that seem to follow them around the internet.
- Limited reach: Only targets users who have already visited your website, limiting the audience pool.
- Competitive space: The ad space for retargeting can be highly competitive, making it difficult to stand out.