Increase distribution channels to widen product availability
Marketplaces
Expanding distribution channels means making your product available in more places, like online marketplaces or new retail stores. It’s a great way to find new customers and boost sales, but it can also stretch your resources and complicate logistics.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Amazon DSP | Amazon DSP (Demand-Side Platform) is a sophisticated advertising solu… |
Paid Only
|
Moderate
|
| Amazon Seller Central | Amazon Seller Central is a comprehensive platform designed for market… |
Paid Only
from $39.00/mo
|
Moderate
|
| BigCommerce | BigCommerce is a leading e-commerce platform designed to empower busi… |
Paid Only
from $29.00/mo
|
Moderate
|
| CedCommerce | CedCommerce is an advanced marketing tool designed to empower busines… |
Paid Only
|
Moderate
|
| ChannelAdvisor | ChannelAdvisor is a leading e-commerce cloud platform designed to str… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Demographics
| Name | Description |
|---|---|
| Low-Income Earners | **Professional Description for 'Low-Income Earners'** Low-income ear… |
| Middle-Income Earners | Middle-Income Earners represent a crucial segment of the consumer mar… |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
| Parents | Parents are a diverse demographic group, defined by their role in rai… |
| Professionals | Professionals are a diverse group typically aged 25 to 55, marked by … |
Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
Sectors
| Name | Description |
|---|---|
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Manufacturing | Manufacturing is a vital sector in the global economy, involving the … |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Market Expansion Strategies | Growing your business by entering new markets involves research, adap… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
| Partnership Marketing Strategies | Collaborating with other businesses can boost your reach and credibil… |
| Product Marketing Strategies | Promoting a product involves highlighting its benefits, targeting the… |
| Sales Strategies | Boosting sales involves understanding customer needs, effective commu… |
Sub-strategy
| Name | Description |
|---|---|
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Market Development Strategy | Expanding into new markets with existing products to reach new custom… |
| Market Penetration Strategy | Increasing market share for existing products through tactics like co… |
| Channel-Specific Strategy | Focusing marketing efforts on one specific channel to maximize its po… |
| Cross-Channel Campaign Strategy | Coordinating marketing efforts across multiple channels to create a u… |
Technologies
| Name | Description |
|---|---|
| Ecommerce Platforms & Marketplaces |
Channel
| Name | Description |
|---|---|
| Marketplaces | Marketplaces are online platforms where you can sell a wide range of … |
Sub-channel
| Name | Description |
|---|---|
| Amazon | Amazon is a go-to for businesses aiming to boost sales and brand awar… |
| Etsy | Etsy is a great place for creative entrepreneurs to sell unique, hand… |
| Retail Media Networks | Retail Media Networks let brands place ads directly within online ret… |
| Walmart Marketplace | Walmart Marketplace gives sellers a giant platform to reach millions … |
| eBay | eBay is a popular online marketplace where businesses and individuals… |
Quick Facts
Channel
Marketplaces
Advertising Type
OOH
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Wider audience reach. By diversifying your distribution channels, your product gets in front of more people.
- Increased brand visibility. More channels mean more people see your brand, which can build recognition and trust.
- Higher sales potential. More availability usually translates to more sales opportunities.
- Better market penetration. Multiple channels allow you to penetrate different market segments more easily.
- Flexibility. Using various channels gives you the flexibility to adapt to market changes faster.
- Reduces dependency on a single channel. If one channel underperforms, others can pick up the slack.
- Improved customer satisfaction. Customers can buy your product from their preferred platform or store.
Cons
- Complex logistics. Managing inventory across multiple channels can be challenging.
- Higher resource demand. Expanding into new channels often requires more resources, including time, money, and manpower.
- Brand consistency issues. Maintaining a consistent brand experience across all channels can be difficult.
- Potential for higher costs. More channels can mean more fees, commissions, and marketing expenses.
- Channel conflict. Different sales channels might end up competing against each other, affecting overall profitability.
- Quality control. It’s harder to maintain quality control as you scale up your distribution.
- Increased complexity in monitoring. Tracking the performance of various channels can become cumbersome.