Increase distribution channels to widen product availability
Marketplaces
Expanding distribution channels means making your product available in more places, like online marketplaces or new retail stores. It’s a great way to find new customers and boost sales, but it can also stretch your resources and complicate logistics.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Amazon DSP | Amazon DSP (Demand-Side Platform) is a sophisticated advertising solu… |
Paid Only
|
Moderate
|
| Amazon Seller Central | Amazon Seller Central is a comprehensive platform designed for market… |
Paid Only
from $39.00/mo
|
Moderate
|
| BigCommerce | BigCommerce is a leading e-commerce platform designed to empower busi… |
Paid Only
from $29.00/mo
|
Moderate
|
| CedCommerce | CedCommerce is an advanced marketing tool designed to empower busines… |
Paid Only
|
Moderate
|
| ChannelAdvisor | ChannelAdvisor is a leading e-commerce cloud platform designed to str… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Ethnic Minorities | Ethnic minorities are a diverse demographic group characterized by a … |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
Sectors
| Name | Description |
|---|---|
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Manufacturing | Manufacturing is a vital sector in the global economy, involving the … |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Market Expansion Strategies | Growing your business by entering new markets involves research, adap… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
| Partnership Marketing Strategies | Collaborating with other businesses can boost your reach and credibil… |
| Product Marketing Strategies | Promoting a product involves highlighting its benefits, targeting the… |
| Sales Strategies | Boosting sales involves understanding customer needs, effective commu… |
Sub-strategy
| Name | Description |
|---|---|
| Omnichannel Strategy | Creating a seamless customer experience across all channels—online an… |
| Joint Ventures Strategy | Partnering with another company to create a new business entity or pr… |
| Strategic Alliances Strategy | Partnering with other businesses to leverage each other's strengths a… |
Technologies
| Name | Description |
|---|---|
| Ecommerce Platforms & Marketplaces |
Channel
| Name | Description |
|---|---|
| Marketplaces | Marketplaces are online platforms where you can sell a wide range of … |
Sub-channel
| Name | Description |
|---|---|
| Amazon | Amazon is a go-to for businesses aiming to boost sales and brand awar… |
| Etsy | Etsy is a great place for creative entrepreneurs to sell unique, hand… |
| Retail Media Networks | Retail Media Networks let brands place ads directly within online ret… |
| Walmart Marketplace | Walmart Marketplace gives sellers a giant platform to reach millions … |
| eBay | eBay is a popular online marketplace where businesses and individuals… |
Quick Facts
Channel
Marketplaces
Advertising Type
OOH
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Wider audience reach. By diversifying your distribution channels, your product gets in front of more people.
- Increased brand visibility. More channels mean more people see your brand, which can build recognition and trust.
- Higher sales potential. More availability usually translates to more sales opportunities.
- Better market penetration. Multiple channels allow you to penetrate different market segments more easily.
- Flexibility. Using various channels gives you the flexibility to adapt to market changes faster.
- Reduces dependency on a single channel. If one channel underperforms, others can pick up the slack.
- Improved customer satisfaction. Customers can buy your product from their preferred platform or store.
Cons
- Complex logistics. Managing inventory across multiple channels can be challenging.
- Higher resource demand. Expanding into new channels often requires more resources, including time, money, and manpower.
- Brand consistency issues. Maintaining a consistent brand experience across all channels can be difficult.
- Potential for higher costs. More channels can mean more fees, commissions, and marketing expenses.
- Channel conflict. Different sales channels might end up competing against each other, affecting overall profitability.
- Quality control. It’s harder to maintain quality control as you scale up your distribution.
- Increased complexity in monitoring. Tracking the performance of various channels can become cumbersome.