Leverage animated banners for higher engagement
Display Advertising
Using animated banners can catch the eye better than static ones, driving more clicks and interaction. However, they might be costlier to produce and may not be suitable for all audiences or platforms.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| AdEspresso | AdEspresso is a user-friendly tool for creating, managing, and optimi… |
Freemium
from $49.99/mo
|
Easy
|
| AdRoll | AdRoll is a comprehensive platform for running display, social, and e… |
Paid Only
from $99.99/mo
|
Moderate
|
| Adobe Creative Cloud | Adobe Creative Cloud is a comprehensive suite of design, video, web, … |
Paid Only
from $54.00/mo
|
Moderate
|
| Adobe Photoshop | Perfect for creating stunning visuals, Adobe Photoshop is a powerful … |
Paid Only
from $20.99/mo
|
Complex
|
| Adobe Premiere Pro | Adobe Premiere Pro is a professional video editing software used by c… |
Paid Only
from $20.99/mo
|
Complex
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Views | The marketing objective 'Views' aims to maximize the number of times … |
Demographics
| Name | Description |
|---|---|
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
| Students | Students are a vibrant and evolving demographic, primarily aged 16-24… |
| Tech Enthusiasts | Tech Enthusiasts are a dynamic demographic known for their passion fo… |
| Teenagers | Teenagers, aged 13 to 19, are a dynamic demographic defined by their … |
Promotes
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Communication | The Communication sector encompasses a broad array of services and te… |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
Strategy
| Name | Description |
|---|---|
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Content Creation Strategy | Creating a content creation strategy means planning and producing val… |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Content Optimization Strategy | Enhancing your content to perform better in search results and engage… |
| Social Media Strategy | Creating and sharing content on social media platforms to engage with… |
| Channel-Specific Strategy | Focusing marketing efforts on one specific channel to maximize its po… |
Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
Channel
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
Sub-channel
| Name | Description |
|---|---|
| Vimeo | Vimeo is great for showcasing and sharing high-quality video content.… |
| YouTube | YouTube is an online platform where you can upload and view videos on… |
| Banner Ads | Banner ads are eye-catching visual advertisements displayed on websit… |
| Google Display Network | Google Display Network helps you reach a wide audience with visually … |
| In-App Advertising | In-app advertising leverages the time people spend on mobile apps to … |
Quick Facts
Channel
Display Advertising
Advertising Type
Display
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Paid
Pros
- Higher Engagement: Animated banners typically capture more attention and drive higher engagement compared to static images.
- Visual Appeal: The movement and dynamic elements make messages more visually appealing.
- Brand Awareness: They help in enhancing brand recall due to their interactive nature.
- Versatility: Perfect for various industries and can promote multiple products and services.
- Creativity: Offer more room for creativity, making the ads more memorable.
- Better Storytelling: Enable brands to tell a small story or convey a more comprehensive message within a few seconds.
- Increased Click-through Rates: Generally, they achieve higher click-through rates (CTR), potentially leading to more conversions.
Cons
- Cost: Producing high-quality animated banners can be expensive.
- Compatibility: Not all platforms or devices may fully support animated banners.
- Loading Times: They can increase page load times, negatively impacting user experience.
- Distraction: May distract users from the main content or message of a webpage.
- Ad Fatigue: Frequent exposure to animated content can lead to ad fatigue.
- Technical Skills: Require more technical expertise to create compared to static banners.
- Accessibility: Might not be accessible to all users, especially those using screen readers.