Leverage conferences for networking and business development

Events

Attending conferences can boost your business by building strong connections and potential partnerships. While it can be costly and time-consuming, the right event can lead to valuable leads, brand visibility, and industry insights.

Tools

Name Description Pricing Ease of Use
Airmeet Airmeet is a versatile platform designed to host immersive virtual ev…
Paid Only
Moderate
Bizzabo Bizzabo is a leading event management platform designed to enhance br…
Paid Only
Moderate
Cvent Cvent is a comprehensive event management platform designed to optimi…
Paid Only
Moderate
Eventbrite Eventbrite is a leading event management and ticketing platform that …
Paid Only
Moderate
Hopin Hopin is a versatile online events platform designed to elevate brand…
Paid Only
Moderate
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Objectives

Name Description
Brand Awareness Brand awareness is the marketing objective of increasing a brand's vi…
Customer Acquisition Customer Acquisition is the process of attracting and converting new …
Engagement Engagement in marketing refers to the interactions between a brand an…
Enhance Brand Reputation Enhancing brand reputation involves cultivating a favorable perceptio…
Lead Generation Lead generation is a vital marketing objective that focuses on identi…
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Demographics

Name Description
Entrepreneurs Entrepreneurs are typically characterized by their innovation, risk-t…
High-Income Earners High-Income Earners are characterized by their significant financial …
Professionals Professionals are a diverse group typically aged 25 to 55, marked by …
Small Business Owners Small Business Owners are a vital demographic characterized by their …
Tech Enthusiasts Tech Enthusiasts are a dynamic demographic known for their passion fo…

Promotes

Name Description
Brand Brand represents the unique identity of a business, encompassing its …
Event The 'Event' is a strategic platform that enables marketers to connect…
Service The 'Service' is an innovative solution tailored to address current c…
Training Course The Training Course is an educational program aimed at enhancing prof…

Sectors

Name Description
Aerospace and Defense The Aerospace and Defense sector encompasses the development and manu…
Arts and Entertainment The Arts and Entertainment sector is a dynamic industry encompassing …
Communication The Communication sector encompasses a broad array of services and te…
Education The Education sector encompasses institutions such as schools, colleg…
Financial Services The Financial Services sector is a vital part of the global economy, …
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Strategy

Name Description
Customer Acquisition Strategies Attracting new customers involves various tactics like ads, social me…
Experiential Marketing Strategies Creating immersive experiences helps connect customers with your bran…
Partnership Marketing Strategies Collaborating with other businesses can boost your reach and credibil…
Thought Leadership Strategies Sharing expert insights and innovative ideas builds your reputation a…

Sub-strategy

Name Description
Workshops and Seminars Strategy Hosting interactive workshops and seminars to educate and engage your…
Brand Activation Strategy Creating interactive experiences to engage customers and bring your b…
Event Marketing Strategy Hosting or participating in events to promote your brand and engage w…
Influencer Event Strategy Hosting events where influencers experience and promote your brand in…
Joint Ventures Strategy Partnering with another company to create a new business entity or pr…
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Technologies

Channel

Name Description
Events Events are powerful for connecting and engaging with audiences in rea…

Sub-channel

Name Description
Conferences Conferences are a great way to network and learn industry trends in p…
Sponsorships Sponsorships allow brands to reach new audiences by associating with …
Trade Shows Trade shows are bustling events where companies showcase their produc…

Quick Facts

Channel

Events

Advertising Type

OOH

Difficulty Level

Intermediate

Estimated Cost

Medium

Time to Impact

Short (Weeks)

Tags

B2B
Paid

Pros

  • Direct engagement: Meet potential clients and partners face-to-face, creating personal connections that digital methods can’t match.
  • Brand visibility: Increase your brand’s exposure by presenting at or sponsoring conferences.
  • Industry insights: Gain knowledge on industry trends and competitor strategies.
  • Lead generation: Access a concentrated group of prospects interested in your niche.
  • Networking opportunities: Build relationships with industry influencers and decision-makers.
  • Educational value: Learn from expert speakers and workshops to improve your business tactics.
  • Credibility: Establish your brand as a thought leader through speaking engagements and sponsorship.

Cons

  • Costly: Participation fees, travel, and accommodation can be expensive.
  • Time-consuming: Preparing for and attending conferences can take substantial time away from daily business operations.
  • No guaranteed ROI: Despite significant investment, there is no assured return on investment.
  • Competitive environment: Standing out among many participants can be challenging.
  • Exhausting: The intense schedule of events can be physically and mentally draining.
  • Limited reach: Geographical barriers may limit who can attend and benefit.
  • Post-event follow-up: Requires diligent follow-up to capitalize on connections made.