Leverage digital displays for dynamic, engaging content
Display Advertising
Use digital displays to showcase captivating and dynamic content that grabs attention and keeps your audience engaged. It can be costly and requires an initial investment, but the potential to attract and retain customers is significant.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Lamar | Lamar is a leading marketing tool specializing in outdoor advertising… |
Paid Only
|
Moderate
|
| Lamar Advertising Digital Network | Lamar Advertising Digital Network is a sophisticated marketing platfo… |
Paid Only
|
Moderate
|
| OUTFRONT Media | OUTFRONT Media is a leading outdoor advertising company specializing … |
Paid Only
|
Moderate
|
| Place Exchange | Place Exchange is a sophisticated marketing tool that revolutionizes … |
Paid Only
|
Moderate
|
| Vistar Media | Vistar Media is a leading programmatic technology company specializin… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
| Professionals | Professionals are a diverse group typically aged 25 to 55, marked by … |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Communication | The Communication sector encompasses a broad array of services and te… |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
Strategy
| Name | Description |
|---|---|
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Content Creation Strategy | Creating a content creation strategy means planning and producing val… |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Content Optimization Strategy | Enhancing your content to perform better in search results and engage… |
| Content Repurposing Strategy | Reusing existing content in new formats to reach a wider audience, a … |
Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
Channel
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
Sub-channel
| Name | Description |
|---|---|
| YouTube | YouTube is an online platform where you can upload and view videos on… |
| Banner Ads | Banner ads are eye-catching visual advertisements displayed on websit… |
| Google Display Network | Google Display Network helps you reach a wide audience with visually … |
| In-Store Promotions | In-store promotions are a traditional way to boost sales and brand aw… |
| Point-of-Sale (POS) Displays | Point-of-Sale (POS) Displays catch customers' attention right at the … |
Quick Facts
Channel
Display Advertising
Advertising Type
Display
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Paid
Pros
- High visibility increases the likelihood of capturing audience attention in high-traffic areas.
- Dynamic content allows for creative and flexible messaging that can be quickly updated.
- Broad reach appeals to a wide variety of demographics, including all age groups.
- Engages customers by providing visually appealing, interactive content that keeps their interest.
- Brand reinforcement with constant, visible presence builds brand recognition and trust.
- Versatility suits various business types and sectors, from retail to entertainment.
- Retention improves as engaging content encourages repeat visits and prolonged attention spans.
Cons
- High initial costs can be a barrier for smaller businesses looking to invest.
- Maintenance is required to ensure displays remain functional and content stays fresh.
- Content creation can be time-consuming and require specialized skills or resources.
- Technical issues may arise, causing interruptions and potentially diminishing audience trust.
- Over-saturation in some areas can reduce the effectiveness if too many displays are competing for attention.
- Environmental factors like weather or lighting conditions can impact the visibility of outdoor displays.
- Security risks such as vandalism or hacking can lead to additional costs and concerns.