Leverage webinars as gated content to collect registrant information

Events

Using webinars as gated content helps capture valuable registration info while engaging your audience. It’s a great lead generation tool but could be time-intensive to set up and promote effectively.

Tools

Name Description Pricing Ease of Use
Adobe Connect Adobe Connect is a powerful tool for hosting virtual meetings, webina…
Enterprise
from $149.99/mo
Moderate
Airmeet Airmeet is a versatile platform designed to host immersive virtual ev…
Paid Only
Moderate
Bizzabo Bizzabo is a leading event management platform designed to enhance br…
Paid Only
Moderate
Cvent Cvent is a comprehensive event management platform designed to optimi…
Paid Only
Moderate
Demio Demio is a leading webinar platform designed to enhance engagement an…
Paid Only
Moderate
»

Objectives

Name Description
Brand Awareness Brand awareness is the marketing objective of increasing a brand's vi…
Customer Acquisition Customer Acquisition is the process of attracting and converting new …
Engagement Engagement in marketing refers to the interactions between a brand an…
Lead Generation Lead generation is a vital marketing objective that focuses on identi…

Demographics

Name Description
Entrepreneurs Entrepreneurs are typically characterized by their innovation, risk-t…
Gen X
Gen Z Generation Z, born between 1997 and 2012, is a cohort characterized b…
High-Income Earners High-Income Earners are characterized by their significant financial …
Millennials Millennials, or Generation Y, are individuals born between 1981 and 1…
»

Promotes

Name Description
Brand Brand represents the unique identity of a business, encompassing its …
Content Content is a fundamental element of contemporary marketing, encompass…
Event The 'Event' is a strategic platform that enables marketers to connect…
SaaS Software as a Service (SaaS) is a cloud-based service where instead o…
Service The 'Service' is an innovative solution tailored to address current c…
»

Sectors

Name Description
Education The Education sector encompasses institutions such as schools, colleg…
Financial Services The Financial Services sector is a vital part of the global economy, …
Healthcare The Healthcare sector is a critical pillar of the global economy, enc…
Information Technology The Information Technology (IT) sector is integral to the global econ…
Professional Services The Professional Services sector encompasses a diverse range of indus…

Strategy

Name Description
Content Marketing Strategies Creating valuable content attracts and engages customers, building tr…
Customer Acquisition Strategies Attracting new customers involves various tactics like ads, social me…
Digital Marketing Strategies Using online channels to reach customers can boost your visibility an…
Educational Marketing Strategies Teaching customers about your products through informative content ca…
Multichannel Marketing Strategies Reaching customers through multiple channels, like social media, emai…
»

Sub-strategy

Name Description
Content Creation Strategy Creating a content creation strategy means planning and producing val…
Content Distribution Strategy Sharing your content through various channels to reach your audience,…
Lead Generation Strategy Attracting potential customers and capturing their interest through v…
Customer Insights Strategy Understanding customer behavior and preferences to tailor your market…
Webinar and Online Course Strategy Creating educational webinars and online courses to engage and educat…
»

Technologies

Channel

Name Description
Events Events are powerful for connecting and engaging with audiences in rea…

Sub-channel

Name Description
Webinars Webinars are online seminars that offer a cost-effective way to reach…
YouTube YouTube is an online platform where you can upload and view videos on…
Newsletters Newsletters are an effective way to keep your audience informed and e…
Promotional Emails Promotional emails are a direct way to reach customers with targeted …
Facebook Market on one of the most popular social media platforms. Great for t…
»

Quick Facts

Channel

Events

Advertising Type

Email

Difficulty Level

Intermediate

Estimated Cost

Medium

Time to Impact

Short (Weeks)

Tags

B2B

Pros

  • Highly effective for capturing detailed information about leads, helping to create more targeted follow-up strategies.
  • Builds higher engagement compared to other forms of content marketing, as attendees interact in real-time.
  • Boosts authority and thought leadership in your industry, positioning your brand as an expert.
  • Great for educating your audience about complex topics or solutions in an interactive format.
  • Can be repurposed into various formats, such as blog posts, video snippets, and infographics, adding long-term value.
  • Facilitates real-time feedback from attendees, allowing for instant adjustments and improvements.
  • Expands your network and reach, especially when leveraging guest speakers or partnerships.

Cons

  • Initial setup and promotion can be time-consuming, requiring meticulous planning and resource allocation.
  • Technical issues can disrupt the live experience, potentially affecting the professionalism of your brand.
  • High-quality webinars require investment in good tech equipment, which might not be cost-effective for smaller businesses.
  • Attendance rates can be inconsistent, making it hard to predict the ROI for each event.
  • Ongoing content creation is necessary, requiring continuous effort to maintain engagement.
  • Potential for low engagement if the content isn’t compelling, which can lead to wasted effort and resources.
  • Data privacy concerns, as registrants may be wary of sharing their information.