Leverage webinars as gated content to collect registrant information
Events
Using webinars as gated content helps capture valuable registration info while engaging your audience. It’s a great lead generation tool but could be time-intensive to set up and promote effectively.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| GoToWebinar | GoToWebinar is a robust web conferencing tool designed to enhance vir… |
Paid Only
|
Moderate
|
| Hopin | Hopin is a versatile online events platform designed to elevate brand… |
Paid Only
|
Moderate
|
| ON24 | ON24 is a leading marketing platform designed to enhance brand awaren… |
Paid Only
|
Moderate
|
| WebinarJam | WebinarJam is a powerful, user-friendly platform designed to facilita… |
Paid Only
|
Moderate
|
| Zoom Webinars | Zoom Webinars is a dynamic, cloud-based platform designed to host sea… |
Paid Only
from $79.00/mo
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Information Technology | The Information Technology (IT) sector is integral to the global econ… |
| Professional Services | The Professional Services sector encompasses a diverse range of indus… |
Strategy
| Name | Description |
|---|---|
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Educational Marketing Strategies | Teaching customers about your products through informative content ca… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Content Creation Strategy | Creating a content creation strategy means planning and producing val… |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
| Webinar and Online Course Strategy | Creating educational webinars and online courses to engage and educat… |
Technologies
| Name | Description |
|---|---|
| Event Management & Webinars |
Channel
| Name | Description |
|---|---|
| Events | Events are powerful for connecting and engaging with audiences in rea… |
Sub-channel
| Name | Description |
|---|---|
| Webinars | Webinars are online seminars that offer a cost-effective way to reach… |
| YouTube | YouTube is an online platform where you can upload and view videos on… |
| Newsletters | Newsletters are an effective way to keep your audience informed and e… |
| Promotional Emails | Promotional emails are a direct way to reach customers with targeted … |
| Market on one of the most popular social media platforms. Great for t… |
Quick Facts
Channel
Events
Advertising Type
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
Pros
- Highly effective for capturing detailed information about leads, helping to create more targeted follow-up strategies.
- Builds higher engagement compared to other forms of content marketing, as attendees interact in real-time.
- Boosts authority and thought leadership in your industry, positioning your brand as an expert.
- Great for educating your audience about complex topics or solutions in an interactive format.
- Can be repurposed into various formats, such as blog posts, video snippets, and infographics, adding long-term value.
- Facilitates real-time feedback from attendees, allowing for instant adjustments and improvements.
- Expands your network and reach, especially when leveraging guest speakers or partnerships.
Cons
- Initial setup and promotion can be time-consuming, requiring meticulous planning and resource allocation.
- Technical issues can disrupt the live experience, potentially affecting the professionalism of your brand.
- High-quality webinars require investment in good tech equipment, which might not be cost-effective for smaller businesses.
- Attendance rates can be inconsistent, making it hard to predict the ROI for each event.
- Ongoing content creation is necessary, requiring continuous effort to maintain engagement.
- Potential for low engagement if the content isn’t compelling, which can lead to wasted effort and resources.
- Data privacy concerns, as registrants may be wary of sharing their information.