Measure effectiveness through post-show surveys and feedback

Events

Get insights from your audience after an event by using post-show surveys and feedback forms. They help in understanding customer satisfaction and areas of improvement, but may face low response rates.

Tools

Name Description Pricing Ease of Use
GetFeedback GetFeedback is a sophisticated customer feedback platform designed fo…
Paid Only
Moderate
Qualtrics Qualtrics is a leading experience management platform designed to emp…
Paid Only
Moderate
QuestionPro QuestionPro is a versatile marketing tool designed to enhance custome…
Paid Only
Moderate
SurveyMonkey SurveyMonkey is a leading online survey platform designed to empower …
Paid Only
Moderate
SurveyMonkey Audience SurveyMonkey Audience is a sophisticated market research tool that em…
Paid Only
Moderate
»

Objectives

Name Description
Customer Satisfaction Customer Satisfaction as a marketing objective focuses on understandi…
Engagement Engagement in marketing refers to the interactions between a brand an…
Enhance Brand Reputation Enhancing brand reputation involves cultivating a favorable perceptio…
Trust and Loyalty Trust and loyalty are crucial marketing objectives that underpin long…

Demographics

Name Description
Entrepreneurs Entrepreneurs are typically characterized by their innovation, risk-t…
Environmentalists Environmentalists are a vital demographic characterized by their dedi…
Gen X
Gen Z Generation Z, born between 1997 and 2012, is a cohort characterized b…
Health and Fitness Enthusiasts Health and Fitness Enthusiasts are a vibrant demographic, defined by …
»

Promotes

Name Description
Brand Brand represents the unique identity of a business, encompassing its …
Event The 'Event' is a strategic platform that enables marketers to connect…
Service The 'Service' is an innovative solution tailored to address current c…
Training Course The Training Course is an educational program aimed at enhancing prof…

Sectors

Name Description
Arts and Entertainment The Arts and Entertainment sector is a dynamic industry encompassing …
Education The Education sector encompasses institutions such as schools, colleg…
Hospitality and Leisure The Hospitality and Leisure sector encompasses hotels, restaurants, t…
Non-Profit The Non-Profit sector encompasses organizations focused on addressing…
Professional Services The Professional Services sector encompasses a diverse range of indus…
»

Strategy

Name Description
Customer Retention Strategies Keeping customers loyal involves personalized communication, rewards,…
Data-Driven Marketing Strategies Using data to guide marketing decisions helps target the right audien…
Experiential Marketing Strategies Creating immersive experiences helps connect customers with your bran…

Sub-strategy

Name Description
Customer Feedback Strategy Gathering and analyzing customer feedback to improve products, servic…
Customer Insights Strategy Understanding customer behavior and preferences to tailor your market…
Data Analytics Strategy Leveraging data to make informed business decisions, improve performa…
Workshops and Seminars Strategy Hosting interactive workshops and seminars to educate and engage your…
Event Marketing Strategy Hosting or participating in events to promote your brand and engage w…

Technologies

Channel

Name Description
Events Events are powerful for connecting and engaging with audiences in rea…

Sub-channel

Name Description
Conferences Conferences are a great way to network and learn industry trends in p…
Sponsorships Sponsorships allow brands to reach new audiences by associating with …
Trade Shows Trade shows are bustling events where companies showcase their produc…
Sampling Events Sampling events are all about giving people a chance to try your prod…

Quick Facts

Channel

Events

Advertising Type

OOH

Difficulty Level

Intermediate

Estimated Cost

Medium

Time to Impact

Short (Weeks)

Tags

B2B
B2C

Pros

  • Effective Customer Insights: Post-show surveys provide direct feedback from attendees, offering valuable insights to improve future events.
  • Cost-Effective: Distributing surveys is generally inexpensive and can be done through various channels like email or in-person.
  • Enhances Reputation: Acting on feedback shows attendees that their opinions matter, enhancing your brand’s reputation.
  • Identifies Issues: Surveys help identify any issues or shortcomings in the event, allowing for prompt rectification in future events.
  • Data-Driven Decisions: The feedback collected can be used to make informed, data-driven decisions for future planning.
  • Engages Attendees: Engaging with attendees post-event helps in retaining their interest and loyalty.
  • Customization: Surveys can be easily customized to target specific aspects of the event, making them versatile.

Cons

  • Low Response Rate: Often, the response rate for surveys can be quite low, affecting the accuracy and reliability of the data.
  • Response Bias: Respondents may not always provide honest feedback, skewing the results.
  • Time-Consuming Analysis: Analyzing the collected data can be time-consuming and require specialized skills.
  • Intrusive Requests: Some attendees may find post-event surveys intrusive, leading to potential negative feelings.
  • Limited Engagement: Not all attendees may be willing to engage or take the time to fill out surveys.
  • Misinterpretation of Data: Misinterpreting survey data can lead to incorrect conclusions and misguided actions.
  • Dependence on Digital: If conducted online, there is a reliance on digital literacy and internet access, which may not be universal.