Measure effectiveness through post-show surveys and feedback
Events
Get insights from your audience after an event by using post-show surveys and feedback forms. They help in understanding customer satisfaction and areas of improvement, but may face low response rates.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| GetFeedback | GetFeedback is a sophisticated customer feedback platform designed fo… |
Paid Only
|
Moderate
|
| Qualtrics | Qualtrics is a leading experience management platform designed to emp… |
Paid Only
|
Moderate
|
| QuestionPro | QuestionPro is a versatile marketing tool designed to enhance custome… |
Paid Only
|
Moderate
|
| SurveyMonkey | SurveyMonkey is a leading online survey platform designed to empower … |
Paid Only
|
Moderate
|
| SurveyMonkey Audience | SurveyMonkey Audience is a sophisticated market research tool that em… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Environmentalists | Environmentalists are a vital demographic characterized by their dedi… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
| Training Course | The Training Course is an educational program aimed at enhancing prof… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Non-Profit | The Non-Profit sector encompasses organizations focused on addressing… |
| Professional Services | The Professional Services sector encompasses a diverse range of indus… |
Strategy
| Name | Description |
|---|---|
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
Sub-strategy
| Name | Description |
|---|---|
| Customer Feedback Strategy | Gathering and analyzing customer feedback to improve products, servic… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
| Workshops and Seminars Strategy | Hosting interactive workshops and seminars to educate and engage your… |
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
Technologies
| Name | Description |
|---|---|
| Analytics & Data Tracking |
Channel
| Name | Description |
|---|---|
| Events | Events are powerful for connecting and engaging with audiences in rea… |
Sub-channel
| Name | Description |
|---|---|
| Conferences | Conferences are a great way to network and learn industry trends in p… |
| Sponsorships | Sponsorships allow brands to reach new audiences by associating with … |
| Trade Shows | Trade shows are bustling events where companies showcase their produc… |
| Sampling Events | Sampling events are all about giving people a chance to try your prod… |
Quick Facts
Channel
Events
Advertising Type
OOH
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Effective Customer Insights: Post-show surveys provide direct feedback from attendees, offering valuable insights to improve future events.
- Cost-Effective: Distributing surveys is generally inexpensive and can be done through various channels like email or in-person.
- Enhances Reputation: Acting on feedback shows attendees that their opinions matter, enhancing your brand’s reputation.
- Identifies Issues: Surveys help identify any issues or shortcomings in the event, allowing for prompt rectification in future events.
- Data-Driven Decisions: The feedback collected can be used to make informed, data-driven decisions for future planning.
- Engages Attendees: Engaging with attendees post-event helps in retaining their interest and loyalty.
- Customization: Surveys can be easily customized to target specific aspects of the event, making them versatile.
Cons
- Low Response Rate: Often, the response rate for surveys can be quite low, affecting the accuracy and reliability of the data.
- Response Bias: Respondents may not always provide honest feedback, skewing the results.
- Time-Consuming Analysis: Analyzing the collected data can be time-consuming and require specialized skills.
- Intrusive Requests: Some attendees may find post-event surveys intrusive, leading to potential negative feelings.
- Limited Engagement: Not all attendees may be willing to engage or take the time to fill out surveys.
- Misinterpretation of Data: Misinterpreting survey data can lead to incorrect conclusions and misguided actions.
- Dependence on Digital: If conducted online, there is a reliance on digital literacy and internet access, which may not be universal.