Measure impact through post-conference surveys and feedback
Events
Gather valuable feedback and measure the success of your conference by conducting post-conference surveys. While it requires time to collect responses, the insights gained can significantly improve future events and attendee satisfaction.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| GetFeedback | GetFeedback is a sophisticated customer feedback platform designed fo… |
Paid Only
|
Moderate
|
| Qualtrics | Qualtrics is a leading experience management platform designed to emp… |
Paid Only
|
Moderate
|
| SurveyMonkey | SurveyMonkey is a leading online survey platform designed to empower … |
Paid Only
|
Moderate
|
| Typeform | Typeform is an innovative online platform that enables marketing prof… |
Paid Only
from $25.00/mo
|
Moderate
|
| Zoho Survey | Zoho Survey is a dynamic tool designed for creating and managing surv… |
Paid Only
from $29.00/mo
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
| Professionals | Professionals are a diverse group typically aged 25 to 55, marked by … |
| Small Business Owners | Small Business Owners are a vital demographic characterized by their … |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
| Training Course | The Training Course is an educational program aimed at enhancing prof… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
Strategy
| Name | Description |
|---|---|
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Educational Marketing Strategies | Teaching customers about your products through informative content ca… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
Sub-strategy
| Name | Description |
|---|---|
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
Technologies
| Name | Description |
|---|---|
| Analytics & Data Tracking |
Channel
| Name | Description |
|---|---|
| Events | Events are powerful for connecting and engaging with audiences in rea… |
Sub-channel
| Name | Description |
|---|---|
| Community Relations | Community Relations is all about building strong relationships with t… |
| Webinars | Webinars are online seminars that offer a cost-effective way to reach… |
| Conferences | Conferences are a great way to network and learn industry trends in p… |
| Trade Shows | Trade shows are bustling events where companies showcase their produc… |
Quick Facts
Channel
Events
Advertising Type
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Valuable insights can be gained from attendee feedback, which can help improve future events.
- Increases attendee satisfaction by showing you value their opinions and are willing to make changes based on feedback.
- Cost-effective as surveys and feedback collection can often be done using free or low-cost tools.
- Encourages engagement from attendees, making them feel more connected to the event and organization.
- Helps identify strengths and weaknesses of the event, providing a comprehensive view of its success.
- Can be easily distributed through digital channels, reaching a broad audience quickly.
- Provides data that can be used for marketing and promotional purposes for future events.
Cons
- Response rates can be low, making it challenging to gather comprehensive feedback.
- Time-consuming to create, distribute, and analyze surveys and feedback.
- Quality of feedback may vary, with some responses being vague or unhelpful.
- Follow-up actions based on feedback can require additional resources and planning.
- Potential for bias, as more engaged or satisfied attendees may be more likely to respond.
- Privacy concerns must be managed carefully to ensure data protection and trust.
- Limited scope, as it primarily captures the views of those who choose to provide feedback, missing out on silent majority insights.