Monitor ad performance through local traffic and engagement data
Display Advertising
Monitoring ad performance through local traffic and engagement data helps you see what’s working and what isn’t. This approach offers precise insights but can be time-consuming and requires constant tweaking based on results.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| YouTube Studio | YouTube Studio, developed by Google, is a comprehensive platform desi… |
Paid Only
|
Moderate
|
| Zeta Global | Zeta Global is a leading data-driven marketing technology company tha… |
Paid Only
|
Moderate
|
| Zoho CRM | Zoho CRM is a comprehensive customer relationship management tool des… |
Paid Only
from $14.00/mo
|
Moderate
|
| Zoho Survey | Zoho Survey is a dynamic tool designed for creating and managing surv… |
Paid Only
from $29.00/mo
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Middle-Income Earners | Middle-Income Earners represent a crucial segment of the consumer mar… |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Real Estate | The Real Estate sector encompasses activities related to the developm… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Big Data Analytics Strategy | Using large amounts of data to understand customer behavior and impro… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
| PPC Strategy | Pay-per-click (PPC) strategy involves paying for ads to appear in sea… |
| SEO Strategy | Improving your website to rank higher in search results, an SEO strat… |
Technologies
| Name | Description |
|---|---|
| Analytics & Data Tracking |
Channel
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
Sub-channel
| Name | Description |
|---|---|
| Banner Ads | Banner ads are eye-catching visual advertisements displayed on websit… |
| Google Display Network | Google Display Network helps you reach a wide audience with visually … |
| In-App Advertising | In-app advertising leverages the time people spend on mobile apps to … |
| Mobile Apps | Mobile apps are a powerful tool for reaching users on the go. They of… |
| Push Notifications | Get your messages in front of users directly on their devices. They'r… |
Quick Facts
Channel
Display Advertising
Advertising Type
Display
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Paid
Pros
- Precision: Accurately measure the performance of ads using local traffic data, helping refine ad targeting and creative elements.
- Insightful: Provides valuable insights into audience behavior and preferences, leading to better decision-making in future campaigns.
- Customization: Allows for tailored marketing strategies based on specific local engagement metrics.
- Optimization: Enables continuous optimization of ad campaigns for better performance over time.
- Competitive Edge: Gives your campaign a competitive edge by understanding local audience nuances.
- Cost-Effective: Can be more cost-effective by identifying underperforming areas and reallocating the budget.
- Consumer Trust: Builds consumer trust through more relevant and engaging ads based on local data responses.
Cons
- Time-Consuming: Requires constant monitoring and analysis, which can be time-consuming.
- Costly Software: Sometimes requires expensive software for real-time analysis and data collection.
- Complexity: The complexity of local traffic data can be overwhelming for beginners.
- Data Privacy: Concerns regarding data privacy and compliance issues can arise.
- Resource-Intensive: Needs significant resources for data analysis and interpretation.
- Inconsistent Data: Local traffic data can sometimes be inconsistent or unreliable.
- Overemphasis on Data: Focusing too much on data can sometimes overlook creative and intuitive aspects of marketing.