Monitor ad performance through sales and inquiry tracking
Display Advertising
Keep an eye on your ad impact by tracking sales and inquiries. This gives you insights into what’s working, but can become pretty time-consuming. If done right, it’s a great way to optimize ROI.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| AdRoll | AdRoll is a comprehensive platform for running display, social, and e… |
Paid Only
from $99.99/mo
|
Moderate
|
| AdStage | AdStage is a versatile ad management platform that excels at lead gen… |
Paid Only
from $129.99/mo
|
Moderate
|
| Adjust | Adjust is a leading mobile marketing analytics platform designed to e… |
Paid Only
|
Moderate
|
| Adobe Analytics | Adobe Analytics is a robust digital analytics platform that empowers … |
Paid Only
|
Moderate
|
| Amazon Ads Console | Amazon Ads Console is a sophisticated marketing tool designed to empo… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Middle-Income Earners | Middle-Income Earners represent a crucial segment of the consumer mar… |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
Sectors
| Name | Description |
|---|---|
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
Strategy
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Sales Strategies | Boosting sales involves understanding customer needs, effective commu… |
Sub-strategy
| Name | Description |
|---|---|
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
| Predictive Analytics Strategy | Using data and algorithms to forecast future trends and behaviors, a … |
| PPC Strategy | Pay-per-click (PPC) strategy involves paying for ads to appear in sea… |
| Sales Funnel Optimization Strategy | Improving each stage of your sales funnel to boost conversion rates a… |
Technologies
| Name | Description |
|---|---|
| Analytics & Data Tracking |
Channel
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
Sub-channel
| Name | Description |
|---|---|
| Vimeo | Vimeo is great for showcasing and sharing high-quality video content.… |
| YouTube | YouTube is an online platform where you can upload and view videos on… |
| Banner Ads | Banner ads are eye-catching visual advertisements displayed on websit… |
| Google Display Network | Google Display Network helps you reach a wide audience with visually … |
| In-App Advertising | In-app advertising leverages the time people spend on mobile apps to … |
Quick Facts
Channel
Display Advertising
Advertising Type
Display
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Paid
Pros
- Enhanced Performance Insights: Keeps you updated on how your ads are performing through sales and inquiries.
- ROI Optimization: Helps in refining ad strategies to get a better return on investment.
- Real-time Data: Offers real-time data to make quick adjustments and improvements.
- Targeted Advertising: Assists in identifying which ads are driving the most sales or inquiries.
- Cost Efficiency: Enables more effective budget allocation by focusing on top-performing ads.
- Comprehensive Analysis: Provides a detailed analysis of customer interactions with ads.
- Improved Decision Making: Facilitates better decision-making based on concrete data.
Cons
- Time-Consuming: Requires constant monitoring and data analysis, which can be cumbersome.
- Resource Intensive: May require dedicated staff or tools for effective tracking and analysis.
- Technical Challenge: Needs a certain level of technical expertise to set up and maintain tracking systems.
- Costly Tools: High-quality tracking tools can be expensive, increasing overall costs.
- Data Overload: Can result in an overwhelming amount of data that needs to be processed.
- Privacy Concerns: May raise privacy issues as it involves tracking user behavior.
- Potential for Inaccuracy: If not set up correctly, tracking systems can provide inaccurate data.