Monitor conference performance through lead generation and sales data

Events

Tracking how well your conference does by looking at the leads you generate and the sales data you collect can help you tweak and improve future events. It’s all about seeing what’s working and what needs adjusting.

Tools

Name Description Pricing Ease of Use
Adobe Analytics Adobe Analytics is a robust digital analytics platform that empowers …
Paid Only
Moderate
Bizzabo Bizzabo is a leading event management platform designed to enhance br…
Paid Only
Moderate
Cvent Cvent is a comprehensive event management platform designed to optimi…
Paid Only
Moderate
Eventbrite Eventbrite is a leading event management and ticketing platform that …
Paid Only
Moderate
Google Analytics Google Analytics is a web analytics platform that tracks and reports …
Paid Only
Moderate
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Objectives

Name Description
Lead Generation Lead generation is a vital marketing objective that focuses on identi…
Sales The marketing objective 'Sales' focuses on increasing revenue through…

Demographics

Name Description
Entrepreneurs Entrepreneurs are typically characterized by their innovation, risk-t…
Gen X
Gen Z Generation Z, born between 1997 and 2012, is a cohort characterized b…
High-Income Earners High-Income Earners are characterized by their significant financial …
Millennials Millennials, or Generation Y, are individuals born between 1981 and 1…
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Promotes

Name Description
Event The 'Event' is a strategic platform that enables marketers to connect…
SaaS Software as a Service (SaaS) is a cloud-based service where instead o…
Service The 'Service' is an innovative solution tailored to address current c…
Training Course The Training Course is an educational program aimed at enhancing prof…

Sectors

Name Description
Arts and Entertainment The Arts and Entertainment sector is a dynamic industry encompassing …
Communication The Communication sector encompasses a broad array of services and te…
Education The Education sector encompasses institutions such as schools, colleg…
Financial Services The Financial Services sector is a vital part of the global economy, …
Healthcare The Healthcare sector is a critical pillar of the global economy, enc…
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Strategy

Name Description
Customer Acquisition Strategies Attracting new customers involves various tactics like ads, social me…
Data-Driven Marketing Strategies Using data to guide marketing decisions helps target the right audien…
Experiential Marketing Strategies Creating immersive experiences helps connect customers with your bran…
Sales Strategies Boosting sales involves understanding customer needs, effective commu…

Sub-strategy

Name Description
Lead Generation Strategy Attracting potential customers and capturing their interest through v…
Data Analytics Strategy Leveraging data to make informed business decisions, improve performa…
Event Marketing Strategy Hosting or participating in events to promote your brand and engage w…
Sales Funnel Optimization Strategy Improving each stage of your sales funnel to boost conversion rates a…

Technologies

Channel

Name Description
Events Events are powerful for connecting and engaging with audiences in rea…

Sub-channel

Name Description
Webinars Webinars are online seminars that offer a cost-effective way to reach…
Conferences Conferences are a great way to network and learn industry trends in p…
Sponsorships Sponsorships allow brands to reach new audiences by associating with …
Trade Shows Trade shows are bustling events where companies showcase their produc…

Quick Facts

Channel

Events

Advertising Type

Direct Mail

Difficulty Level

Intermediate

Estimated Cost

Medium

Time to Impact

Short (Weeks)

Tags

B2B

Pros

  • Data-Driven Insights: You gain valuable data for assessing the effectiveness of your event and identifying actionable insights.
  • Targeted Feedback: Specific feedback can be gathered from leads which can help in refining future strategies.
  • Better ROI Analysis: This method allows you to measure return on investment more accurately.
  • Follow-Up Opportunities: Enables effective follow-up with potential leads, increasing the probability of conversions.
  • Benchmarking: Performance data can be used for benchmarking against industry standards.
  • Continuous Improvement: You can continually improve your event strategies based on collected data.
  • Enhanced Customer Relationships: Better understanding of customer needs and behaviors through lead data.

Cons

  • Complexity: It can be complex to manage and analyze large sets of data.
  • Resource Intensive: Requires significant resources and time for effective execution.
  • Data Privacy: Managing lead data involves stringent data privacy and security measures.
  • Cost: Implementing tracking systems can have high upfront and ongoing costs.
  • Potential for Inaccuracy: Data errors can lead to misguided strategies.
  • Overemphasis on Metrics: Focusing too much on data can sometimes overlook qualitative aspects.
  • Technical Skills Required: Requires a certain level of technical expertise to analyze and interpret data effectively.