Monitor sponsorship effectiveness through sales and engagement data
Events
Tracking how well sponsorships are working by looking at sales and engagement data helps figure out what’s working and what’s not. It’s good for making smart spending choices but can be a bit tricky to set up.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Adobe Analytics | Adobe Analytics is a robust digital analytics platform that empowers … |
Paid Only
|
Moderate
|
| Amplitude | Amplitude is an advanced analytics platform designed to provide marke… |
Paid Only
|
Moderate
|
| Brand24 | Brand24 is a powerful social listening tool designed for marketing pr… |
Paid Only
|
Moderate
|
| Brandwatch | Brandwatch is a sophisticated digital marketing tool designed to empo… |
Paid Only
|
Moderate
|
| BuzzSumo | BuzzSumo is a sophisticated content discovery and social media analyt… |
Paid Only
from $99.00/mo
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Information Technology | The Information Technology (IT) sector is integral to the global econ… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
| Transportation and Logistics | The Transportation and Logistics sector is a critical component of gl… |
Strategy
| Name | Description |
|---|---|
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Partnership Marketing Strategies | Collaborating with other businesses can boost your reach and credibil… |
| Sales Strategies | Boosting sales involves understanding customer needs, effective commu… |
Sub-strategy
| Name | Description |
|---|---|
| Big Data Analytics Strategy | Using large amounts of data to understand customer behavior and impro… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
| Partnership Rewards Strategy | Offering rewards through partnerships with other brands, enhancing va… |
Technologies
| Name | Description |
|---|---|
| Analytics & Data Tracking |
Channel
| Name | Description |
|---|---|
| Events | Events are powerful for connecting and engaging with audiences in rea… |
Sub-channel
| Name | Description |
|---|---|
| Conferences | Conferences are a great way to network and learn industry trends in p… |
| Sponsorships | Sponsorships allow brands to reach new audiences by associating with … |
| Trade Shows | Trade shows are bustling events where companies showcase their produc… |
| In-Store Promotions | In-store promotions are a traditional way to boost sales and brand aw… |
| Sampling Events | Sampling events are all about giving people a chance to try your prod… |
Quick Facts
Channel
Events
Advertising Type
Social
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Paid
Pros
- Enhanced Decision-Making: Helps in making informed decisions about which sponsorships are most effective.
- Budget Optimization: Allows you to allocate your budget more efficiently by focusing on high-performing sponsorships.
- Performance Metrics: Provides clear metrics to measure success, such as sales uplifts and engagement rates.
- ROI Measurement: Offers a transparent way to measure return on investment for sponsorship deals.
- Trend Identification: Helps identify trends and patterns in consumer behavior related to sponsorship activities.
- Competitive Advantage: Gives you an edge over competitors by understanding which strategies are working.
- Customizable Reports: Allows for tailored reporting based on specific needs and metrics.
Cons
- Setup Complexity: Can be complex to set up and integrate with existing systems.
- Data Overload: May produce excessive data, making it challenging to identify key insights.
- Initial Costs: Initial setup and integration can be costly.
- Expertise Required: Requires a certain level of expertise to analyze and interpret the data.
- Ongoing Maintenance: Needs regular updates and maintenance to ensure data accuracy.
- Time-Consuming: Gathering and analyzing data can be time-consuming.
- Privacy Concerns: Could raise privacy issues if not managed properly.