Offer exclusive deals or promotions via SMS
Mobile
Sending exclusive deals or promotions directly to customers’ phones through SMS is a quick way to grab attention. It’s fast and direct, but can be seen as intrusive and might lead to opt-outs if overused. Great for driving immediate sales and customer engagement.
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Channel
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| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
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Quick Facts
Channel
Mobile
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Pros
- Quick communication: SMS is instant and messages are usually read within minutes.
- High open rates: Most SMS messages are opened and read, leading to better engagement.
- Direct and personal: Messages go straight to the recipient’s phone, making it feel personal.
- No need for internet: Recipients don’t need an internet connection to receive SMS.
- High conversion rates: Exclusive deals and promotions can drive immediate sales actions.
- Easy to track: Responses and engagement can be easily monitored and analyzed.
- Broad reach: Almost everyone has a mobile phone, making SMS a wide-reaching tactic.
Cons
- Intrusive: Messages can feel spammy if sent too frequently, leading to opt-outs.
- Character limit: Limited space can make it hard to convey detailed information.
- Consent required: You must have explicit permission from customers to send them SMS messages.
- Cost: Sending a large volume of messages can become expensive.
- No multimedia: Unlike MMS, SMS can’t include images or videos, limiting creativity.
- Risk of ignoring: People might ignore or delete promotional messages.
- Privacy concerns: Handling phone numbers and customer data must be done carefully to avoid breaches and legal issues.