Outbrain Native Display Ads
Display Advertising
Outbrain Native Display Ads provide a way to seamlessly integrate your ads into editorial content on top media sites. It’s effective for capturing high-intent users but costs can add up quickly. Suitable for brands of all sizes.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Outbrain | Outbrain is a leading content discovery platform that enhances digita… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Podcast | Podcasts are digital audio files available for streaming or download,… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
Strategy
| Name | Description |
|---|---|
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Content Optimization Strategy | Enhancing your content to perform better in search results and engage… |
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Cross-Channel Campaign Strategy | Coordinating marketing efforts across multiple channels to create a u… |
| Omnichannel Strategy | Creating a seamless customer experience across all channels—online an… |
Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
Channel
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
Sub-channel
| Name | Description |
|---|---|
| Newsletters | Newsletters are an effective way to keep your audience informed and e… |
| Promotional Emails | Promotional emails are a direct way to reach customers with targeted … |
| Social Media Ads | Ads on popular social media platforms help brands engage their target… |
Quick Facts
Channel
Display Advertising
Advertising Type
Native
Company
Outbrain
Platform
Outbrain
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Paid
Pros
- Highly Engaging due to the integration within editorial content which captures users’ attention naturally.
- Wide Reach with access to a large network of premium publishers.
- Targeted Advertising allows for precise audience targeting based on interests and behaviors.
- Enhanced Credibility by appearing alongside trusted editorial content, boosting brand trust.
- Multiple Formats offering different ad types suitable for various campaign goals.
- Good Analytics providing detailed insights and performance metrics.
- Scalability supporting campaigns of all sizes, making it suitable for both small businesses and large enterprises.
Cons
- Cost can quickly add up, especially for smaller budgets.
- Ad Fatigue as users might become less responsive over time if overexposed.
- Learning Curve as the platform may require time to master for optimal performance.
- Competition with numerous advertisers vying for placements on premium sites.
- Creative Limitations requiring high-quality content to blend with editorial content.
- Transparency sometimes lacking in terms of where exactly ads appear.
- Ad Blockers which can potentially reduce the reach of your ads.