Outbrain Video Ads
Display Advertising
Outbrain Video Ads offer a unique way to reach engaged audiences through native-style video content. Great for driving traffic and engagement but requires a budget for effective reach. These ads can boost brand awareness and customer acquisition, but be prepared for higher production costs.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Outbrain | Outbrain is a leading content discovery platform that enhances digita… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
| Views | The marketing objective 'Views' aims to maximize the number of times … |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Podcast | Podcasts are digital audio files available for streaming or download,… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
Strategy
| Name | Description |
|---|---|
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Content Optimization Strategy | Enhancing your content to perform better in search results and engage… |
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| PPC Strategy | Pay-per-click (PPC) strategy involves paying for ads to appear in sea… |
| Social Media Strategy | Creating and sharing content on social media platforms to engage with… |
Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
Channel
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
Sub-channel
| Name | Description |
|---|---|
| Banner Ads | Banner ads are eye-catching visual advertisements displayed on websit… |
| Google Display Network | Google Display Network helps you reach a wide audience with visually … |
| Social Media Ads | Ads on popular social media platforms help brands engage their target… |
Quick Facts
Channel
Display Advertising
Advertising Type
Native
Company
Outbrain
Platform
Outbrain
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Paid
Pros
- Audience Engagement: These ads are designed to capture viewer attention and encourage interaction, making them effective for engagement campaigns.
- Native Advertising: The native format of Outbrain Video Ads blends seamlessly with content, making them less intrusive and more user-friendly.
- Brand Awareness: Video content is highly effective at building brand awareness and leaving a lasting impression on viewers.
- Targeting Options: Offers robust targeting options to reach specific demographics, interests, and behaviors.
- Traffic Boost: Effective at driving traffic to your website or landing pages through engaging video content.
- Customer Acquisition: Can be used to attract and convert potential customers, especially with compelling calls to action.
- Cross-Platform Reach: Outbrain Video Ads can reach audiences across multiple content platforms, extending your campaign’s reach.
Cons
- Higher Costs: Video production and ad placement costs can add up, making it more expensive compared to other ad formats.
- Budget Requirement: Requires a significant budget to achieve effective reach and engagement.
- Complex Production: Creating high-quality video content can be time-consuming and may require specialized skills.
- Ad Fatigue: Audiences may become tired of seeing the same ad, requiring frequent updates and variations.
- Performance Variability: Campaign performance can vary depending on the quality of the video content and targeting precision.
- Measurement Challenges: Measuring the exact impact of video ads on brand awareness and customer engagement can be difficult.
- Competitor Noise: High competition for viewer attention, especially in popular content categories, can affect ad performance.