Participate in international trade shows or industry events
Events
Going to international trade shows or industry events helps you get in front of a global audience, showcasing your product and meeting potential partners. It requires investment but can be highly rewarding for building brand awareness and generating new leads.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Aventri | Aventri is a leading event management software designed to streamline… |
Paid Only
|
Moderate
|
| Bizzabo | Bizzabo is a leading event management platform designed to enhance br… |
Paid Only
|
Moderate
|
| Cvent | Cvent is a comprehensive event management platform designed to optimi… |
Paid Only
|
Moderate
|
| Eventbrite | Eventbrite is a leading event management and ticketing platform that … |
Paid Only
|
Moderate
|
| Hopin | Hopin is a versatile online events platform designed to elevate brand… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Professionals | Professionals are a diverse group typically aged 25 to 55, marked by … |
| Small Business Owners | Small Business Owners are a vital demographic characterized by their … |
| Tech Enthusiasts | Tech Enthusiasts are a dynamic demographic known for their passion fo… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Aerospace and Defense | The Aerospace and Defense sector encompasses the development and manu… |
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Communication | The Communication sector encompasses a broad array of services and te… |
| Construction | The Construction sector is a cornerstone of global economic developme… |
| Education | The Education sector encompasses institutions such as schools, colleg… |
Strategy
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Market Expansion Strategies | Growing your business by entering new markets involves research, adap… |
| Partnership Marketing Strategies | Collaborating with other businesses can boost your reach and credibil… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Brand Positioning Strategy | Creating a brand positioning strategy means defining how you want you… |
| Brand Activation Strategy | Creating interactive experiences to engage customers and bring your b… |
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
| Influencer Event Strategy | Hosting events where influencers experience and promote your brand in… |
Technologies
| Name | Description |
|---|---|
| Event Management & Webinars |
Channel
| Name | Description |
|---|---|
| Events | Events are powerful for connecting and engaging with audiences in rea… |
Sub-channel
| Name | Description |
|---|---|
| Conferences | Conferences are a great way to network and learn industry trends in p… |
| Sponsorships | Sponsorships allow brands to reach new audiences by associating with … |
| Trade Shows | Trade shows are bustling events where companies showcase their produc… |
| Sampling Events | Sampling events are all about giving people a chance to try your prod… |
Quick Facts
Channel
Events
Advertising Type
OOH
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
Paid
Pros
- Global reach: You can interact with an international audience, increasing brand visibility beyond your local market.
- Networking opportunities: Meet potential partners, customers, and industry experts face-to-face, fostering personal connections.
- Live feedback: Instant reactions and feedback on your products or services.
- Brand reputation: Enhances your brand’s credibility by associating it with established industry events.
- Lead generation: Direct interactions often lead to high-quality leads.
- Market insights: Exposure to industry trends, competitor activities, and customer preferences.
- Sales opportunities: Opportunity to demonstrate products and close sales on the spot.
Cons
- Expense: Participation can be costly, including fees, travel, accommodation, and display setup.
- Time-consuming: Preparation and attendance require significant time investment.
- Uncertain ROI: Results can vary, and there’s no guaranteed return on investment.
- Competitive environment: Standing out among numerous competitors can be challenging.
- Logistical challenges: Transporting materials and staff coordination can be complex.
- Staff burnout: Intense schedules can lead to fatigue and reduced productivity.
- Limited audience: The audience is limited to event attendees, potentially missing broader online reach.